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SUCCESS STORY: Ingrid Carney

A detailed account of a Fastlane process...

MJ DeMarco

I followed the science; all I found was money.
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Ingrid Carney turned a frantic-pregnancy-induced spur-of-the-moment idea about how to hold up her too-small pants into a $20 million business in just a few short years.

Oh Baby! Expectant Mom Turns Idea Into Thriving Business - FoxSmallBusinessCenter.com


So what exactly was Carney’s great money-making idea? A pregnant woman’s dream come true when it comes to fitting into a too-tight-around-the-midsection wardrobe. During pregnancy, a woman’s waist can expand significantly -- making room for a growing baby -- literally, overnight. When Carney couldn’t fasten her suit pants on the day of an important business meeting, she scoured the house for any sort of make-shift contraption she could use to hold up her pants. She tried rubber bands, safety pins, ace bandages, panty-hose with the legs cut off and more; but everything added too much bulk or wouldn’t stay in place properly.

You guys starting to see a pattern here in all these success stories? They are driven by NEED, not by "How can I make money?!"
 
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TaxGuy

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As they say "necessity is the mother of invention", the irony here being that it was a mother who found the necessity for this invention ;)

On top of that it covers a few of your "Fastlane Idea" criteria- it makes life easier, makes someone look better and feel better :)
 

alainn

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free idea for anyone who reads this thread.

Like PhxMJ says, any successful business is driven by a need not by a: "How can I make money?!"...

however, "How can I make money?!" is in itself a huge need shared by many many many people and these are a starving bunch.

In other words, why not satisfy the need of "How can I make money?!". That is how you can make money.
 

MikeC

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free idea for anyone who reads this thread.

Like PhxMJ says, any successful business is driven by a need not by a: "How can I make money?!"...

however, "How can I make money?!" is in itself a huge need shared by many many many people and these are a starving bunch.

In other words, why not satisfy the need of "How can I make money?!". That is how you can make money.

That market is so over-saturated it's sickening.

Gotta love how she actually took action, and what do you know, it paid off! So many people have great ideas they just never act on. Action makes millionaires.
 
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Tammyanne

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That market is so over-saturated it's sickening.

Gotta love how she actually took action, and what do you know, it paid off! So many people have great ideas they just never act on. Action makes millionaires.
frikin a lol u try 10 they might all fail then the 11 takes off like a charm.
 

Tammyanne

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