'Stupid' YO App Is Going Viral. 100 YO's Being Sent Per Second And Climbing

[Rickson9]

Hogeg, the CEO and founder of Tel Aviv company Mobli, had requested a simple way to get in touch with his wife and his assistant via his smartphone. Email chains were burdensome. Even texting encouraged longer conversations than Hogeg had time for. He envisioned a simple app with large buttons that, when pressed, would send a one-word notification to another person: "Yo." The "Yo" would let the person know they were needed or being thought of. Arbel was a talented engineer at Mobli who could build Hogeg's simple product quickly. But when Hogeg told him about Yo, Arbel dragged his feet. It was dumb, Arbel protested. No one would use it.
http://www.businessinsider.com/the-...re-isnt-actually-1-million-in-the-bank-2014-6

"Yo" is a gloriously simple app for the iPhone and Android for sending one-word messages to friends, family and strangers. It's stupid, fun and mildly compulsive. But there's more to each "Yo" than meets the eye. Here are the 30 types of Yo, because context is everything.
http://www.businessinsider.com/the-yo-app-is-going-viral--here-are-30-types-of-yos-2014-6

Yo, the one-word messaging app, has seen explosive growth in just the past two days. The Yo team announced on Twitter that in just one day, people had sent over 3.7 million Yo's to each other — about 100 Yo's a second.
http://www.businessinsider.com/37-million-yos-in-one-day-2014-6

 

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[CarrieW]

There should be one more the omg yo Lmfao. Sometimes it really is the simplest things lol

Sent from my SCH-I200 using Tapatalk

 

[twdavis]

Will this go the way of Flappy Bird?

Doesn't surprise me though. The ingredients are there. Often it seems the simplest ideas are the best. Easy to use, quick, does what you want it to, and it's repeatable.

Pretty interesting.

 

[DaRK9]

It seems like more people would use this if it was a keyboard add-on. But apparently they already are...

 

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[49Percent]

When I originally heard of this, it seemed like the most absolute ridiculous and unnecessary thing ever. After reading the creators original idea for the app it does actually seem to be somewhat useful and make some sense, but I really doubt the majority of users will be using it as originally intended. Interesting to see if this sticks around for long or is forgotten about in a month or so.

 

[Unknown]

Yo

 

[hotshot]

This is genius, hilarious, and sad all at the same time.

 

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[MyronGainz]

It's pretty sad that it was able to raise $1M. Tech bubble.

 

[DennisD]

Because why say "I'm here, outside your house. You asked for a freakin ride, and here I am on time. Why's it taking so long?" when a "Yo" sums it all up.

When the Yo doesn't work, graduate to the car horn..