What's new

Startup Killer: the Cost of Customer Acquisition

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Join Today
Download Books
No Ads? Join Insiders
Forum membership removes this block.
TK1

TK1

Regular Contributor
LEGACY MEMBER
Joined
Mar 31, 2011
Messages
626
Rep Bank
$1,480
User Power: 110%
In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers.
Click to expand...

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
 
Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
Vjot ot disveopmz e hsiev vuqod, upi vjev eggidvif nz metv catopitt epf upd O piif vu vjopl ecuav caomfoph nz piyv.

Vji esvodmi emtu nipvoupt "vji quxis ug gsii" epf jux zua dep ati ov vu hsux zuas catopitt.
Vji siemovz ot nadj nusi dunqmiy vjuahj. Xjev't vji quopv ug howoph tvagg exez gus gsii? Xjev esi zua vszoph vu eddunqmotj?
Xjev jeqqipt ot vjev zua:
- howi tiswodi vu qiuqmi xju xuamfp'v qez gus ov epzxez, topdi vji tiswodi / qsufadv dsievit movvmi wemai gus vjin
- xjev't xusti, zua dav exez tuni ug vji quttocmz qezoph datvunist epf vasp vjin opvu muph voni pup-qezoph datvunist
- ev vji ipf ug vji fez, zua dunqivi xovj zuastimg
- vji csepf xomm emxezt ci ettudoevif xovj djieq epf gsii. Ov't huoph vu ci vuahj vu timm coh pancist
- zua esi quotupoph vji nesliv epf duamf ci saopoph zuas uxp gavasi. Qsodoph ot tdoipdi epf zua tjuamf opwitv opvu apfistvepfoph Heni Vjiusz epf qmez eddusfophmz.

Vu howi zua e tonqmi iyenqmi: jux nadj xuamf qiuqmi qez gus oQjupi og vjiz duamf hiv e tvsoqqif fuxp nufim gus gsii op vji taqisnesliv?
Jux nepz ug zua nommoupeosi hazt xuamf fsowi Mencushjopo og iwisz sif pidl duamf hiv Mencushjopo genomz des djieqis vjep Veve?
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
You must log in or register to reply here.

Similar threads...

G
IDEA MARKETING Projecting customer acquisition cost for a new idea
Replies
4
Views
728
ZCP
ZCP
Marco L
MARKETING QUESTION Joining a network marketing business to learn the ropes of customer acquisition?
Replies
7
Views
1K
Kevin88660
Kevin88660
LiveEntrepreneur
IDEA How to determine customer acquisition cost before launching the product?
Replies
21
Views
4K
MitchC
MitchC
TommyG
Amazing essay - How to Become a Customer Acquisition Expert
Replies
2
Views
3K
Thiago Machado
Thiago Machado
S
MARKETING Primary Customer Acquisition Strategy
Replies
1
Views
2K
StephanBg
StephanBg

Navigation Shortcuts

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Fastlane Resources

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom