- Joined
- Oct 23, 2017
- Messages
- 35
Thanks to @IceCreamKid I started a cleaning business.
I have created a website (i am a webdev so it was easy, just took a lot of time). Then i learned some adwords stuff (read few-hours-udemy-course). And it was up and running.
I have improved my website several times (copy, images, features, pricing), to improve conversion rate. Getting my first customer was hard (Took around $200 on adowrds because i sucked at it back then), but i did it. And every next customer was easier to get (and cheaper). The competition here in Stockholm is really big, but I can outwork them and deliver the service much better.
So, how does it work?
A visitor lands on my website. Book a cleaning in the form. I get an email about it. Then i send it to local cleaners i have contact with. They do the job. Then i send the invoice. Simple, right?
So here is how it looks now in digits:
CPC: ~ $4
CPA: ~$40 (so every ~10th visitor becomes customer)
I charge: ~$34 per hour of cleaning
Cost of cleaner: ~$24/hour (including taxes, obligatory health care and retirement stuff)
Profit/hour of cleaning: ~$10 ($34 - $24)
So every customer need to take at least 4 hours of cleaning so he/she pays itself of (adwords).
Around 40% of customers becomes regular customer (cleaning 1-2 times per month).
It takes also time to learn business and money stuff (taxes, managing customers, stuff), but i am moving forward. It's definitely not a fastlane, but only my small steps towrds entrepreneurship.
I am going to write some updates here every now and then (~once per month, it's a slow process)
If you have any questions I will be glad to answer them!
Have a productive day!
I have created a website (i am a webdev so it was easy, just took a lot of time). Then i learned some adwords stuff (read few-hours-udemy-course). And it was up and running.
I have improved my website several times (copy, images, features, pricing), to improve conversion rate. Getting my first customer was hard (Took around $200 on adowrds because i sucked at it back then), but i did it. And every next customer was easier to get (and cheaper). The competition here in Stockholm is really big, but I can outwork them and deliver the service much better.
So, how does it work?
A visitor lands on my website. Book a cleaning in the form. I get an email about it. Then i send it to local cleaners i have contact with. They do the job. Then i send the invoice. Simple, right?
So here is how it looks now in digits:
CPC: ~ $4
CPA: ~$40 (so every ~10th visitor becomes customer)
I charge: ~$34 per hour of cleaning
Cost of cleaner: ~$24/hour (including taxes, obligatory health care and retirement stuff)
Profit/hour of cleaning: ~$10 ($34 - $24)
So every customer need to take at least 4 hours of cleaning so he/she pays itself of (adwords).
Around 40% of customers becomes regular customer (cleaning 1-2 times per month).
It takes also time to learn business and money stuff (taxes, managing customers, stuff), but i am moving forward. It's definitely not a fastlane, but only my small steps towrds entrepreneurship.
I am going to write some updates here every now and then (~once per month, it's a slow process)
If you have any questions I will be glad to answer them!
Have a productive day!
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