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Start Marketing or Setup legalise First?

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jaredfontaine200

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I am starting a cycle touring business in a Balkan country as an American. Should I go through the legal hoops first to set up a business or should I just get a website up and running to see if I have any demand before I start this legal process??? I am leaning towards the second option get an MVP up then do the other stuff later. Thanks!
 

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