The-J
Dog Dad
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None of this is set in stone.
I've successfully scaled by doubling budgets, even at high ones. (Going up 20% isn't a bad idea, either.)
Combining lookalikes with interests has produced worse results than doing them separately, for me. (This isn't bad advice, it just doesn't guarantee better-than-average results)
Also, a 1x CPA rule is not a great one, you get almost no data that allows you to optimize intelligently.
Duplicating a winning adset to a higher budget has been the primary way I scale, too.
Just because something works for you (or doesn't work for you) doesn't mean that everyone should follow it. If anything, people need a deeper understanding of the platform to figure out why people would make the decision to, for example, combine lookalikes with interests.
Advertise intelligently.
I've successfully scaled by doubling budgets, even at high ones. (Going up 20% isn't a bad idea, either.)
Combining lookalikes with interests has produced worse results than doing them separately, for me. (This isn't bad advice, it just doesn't guarantee better-than-average results)
Also, a 1x CPA rule is not a great one, you get almost no data that allows you to optimize intelligently.
Duplicating a winning adset to a higher budget has been the primary way I scale, too.
Just because something works for you (or doesn't work for you) doesn't mean that everyone should follow it. If anything, people need a deeper understanding of the platform to figure out why people would make the decision to, for example, combine lookalikes with interests.
Advertise intelligently.
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