Those products became successful, largely because they were in the right place at the right time.
My recommendation is to forget about ripping them off because that never works in the long run. Instead, think about why people are willing to pay for them, and consider building a different/better solution.
To do this, you need to take my formula for online "value" - traffic * conversions = sales.
Anything that has value/precedent online does so because either it provides the buyer with traffic or the means to convert it. In the case of the above products, they filled the gap for people who found a new source of traffic (social) and needed a way to keep it fresh and eager to spend with their business.
If you check a product you missed off that list (HypeFury), they have achieved precedent on "Money Twitter" for precisely this reason. I've not used the product, but they focused on positioning themselves as a means to capitalize on someone's Twitter audience (IE the "traffic" element is already there & needs converting).
I would recommend looking at the likes of "HashTagPaid", which I was reading about recently. This is similar to the Izea company that Ted Murphy created several years ago. #Paid is an "influencer marketing" platform, allowing someone to buy shoutouts and sponsored posts on influencer social media pages: -
This fills the "traffic" part of my above formula, hence its value.
If you were to venture into the space, I would look at creating something similar.
Obviously, "what" you create is dependent on your situation. The key with the above is having "influencers" who can help provide high value clients with targeted traffic, typically from a single niche/vertical.
-
The BIG secret to this sort of thing lies in the "new" you create.
Most people try and reconfigure what's already been created. Whilst this works, it limits you to that scope. What you want to do is create something which gives people access to a mechanism that did not exist before.
For example, French models.
Because France got rid of its King, they seem to have adopted "Miss France" as their chance to adopt a new princess each year. The "institution" of Miss France is remarkably prevalent, (much) more than Miss GB, and I certainly don't blame them, the contestants are something else.
Importantly, most of them are normal girls from normal backgrounds + jobs. They were not born into modelling, weren't "discovered" by a model scout and went in the contest to see if they got anywhere with it.
If they manage to reach the higher levels of the competition, they get national TV exposure, which opens the door to sponsorships and other stuff.
Many of these girls, who have incredible beauty, often end up back in said background + jobs if they don't get far in the show. This opens the door to you. You have the means to give these young women the opportunity to capitalize on their exposure and good looks with specific, high value, products from the US.
Your quid-pro-quo is they will get access to an American (global) audience, earn money from specific, high value products that further enhance their online presence with extraordinarily high quality content.
If we take one of my favourites, Marine Lorphelin, she won the competition in 2013 and has become a mini celebrity in France. Rather interesting is how she kept on at a degree in medicine and is now a registered general practitioner in France, truly remarkable woman.
-
Marine does a TON of media appearances, is sponsored by Garnier and has a number of other contracts. Your job (if you did the above) is to give her, and others in a similar position (including her sister, the current Miss Bourgogne), the opportunity to further enhance said contracts with lucrative deals from the US & elsewhere...
View: https://www.youtube.com/watch?v=dvZ8amSAn1A&ab_channel=garnierFR
You'd make money by finding high quality - INDEPENDENT - brands who want more exposure in Europe and see if you can get them to commit to a small campaign. The types of company you'd look at working with would be the likes of Maniere De Voir in the UK, £27m revenue in 2020...
Rather than attempting to go after influencers who already exist, you need to find a group that "don't" exist presently, but could if they had the support/platform through which to do it.
Matching these people with HIGH QUALITY campaigns (for legit products) and you got yourself a business. The "platform" then becomes a means to connect them to the unique opportunities you facilitate.
My recommendation is to forget about ripping them off because that never works in the long run. Instead, think about why people are willing to pay for them, and consider building a different/better solution.
To do this, you need to take my formula for online "value" - traffic * conversions = sales.
Anything that has value/precedent online does so because either it provides the buyer with traffic or the means to convert it. In the case of the above products, they filled the gap for people who found a new source of traffic (social) and needed a way to keep it fresh and eager to spend with their business.
If you check a product you missed off that list (HypeFury), they have achieved precedent on "Money Twitter" for precisely this reason. I've not used the product, but they focused on positioning themselves as a means to capitalize on someone's Twitter audience (IE the "traffic" element is already there & needs converting).
I would recommend looking at the likes of "HashTagPaid", which I was reading about recently. This is similar to the Izea company that Ted Murphy created several years ago. #Paid is an "influencer marketing" platform, allowing someone to buy shoutouts and sponsored posts on influencer social media pages: -
This fills the "traffic" part of my above formula, hence its value.
If you were to venture into the space, I would look at creating something similar.
Obviously, "what" you create is dependent on your situation. The key with the above is having "influencers" who can help provide high value clients with targeted traffic, typically from a single niche/vertical.
-
The BIG secret to this sort of thing lies in the "new" you create.
Most people try and reconfigure what's already been created. Whilst this works, it limits you to that scope. What you want to do is create something which gives people access to a mechanism that did not exist before.
For example, French models.
Because France got rid of its King, they seem to have adopted "Miss France" as their chance to adopt a new princess each year. The "institution" of Miss France is remarkably prevalent, (much) more than Miss GB, and I certainly don't blame them, the contestants are something else.
Importantly, most of them are normal girls from normal backgrounds + jobs. They were not born into modelling, weren't "discovered" by a model scout and went in the contest to see if they got anywhere with it.
If they manage to reach the higher levels of the competition, they get national TV exposure, which opens the door to sponsorships and other stuff.
Many of these girls, who have incredible beauty, often end up back in said background + jobs if they don't get far in the show. This opens the door to you. You have the means to give these young women the opportunity to capitalize on their exposure and good looks with specific, high value, products from the US.
Your quid-pro-quo is they will get access to an American (global) audience, earn money from specific, high value products that further enhance their online presence with extraordinarily high quality content.
If we take one of my favourites, Marine Lorphelin, she won the competition in 2013 and has become a mini celebrity in France. Rather interesting is how she kept on at a degree in medicine and is now a registered general practitioner in France, truly remarkable woman.
-
Marine does a TON of media appearances, is sponsored by Garnier and has a number of other contracts. Your job (if you did the above) is to give her, and others in a similar position (including her sister, the current Miss Bourgogne), the opportunity to further enhance said contracts with lucrative deals from the US & elsewhere...
You'd make money by finding high quality - INDEPENDENT - brands who want more exposure in Europe and see if you can get them to commit to a small campaign. The types of company you'd look at working with would be the likes of Maniere De Voir in the UK, £27m revenue in 2020...
Rather than attempting to go after influencers who already exist, you need to find a group that "don't" exist presently, but could if they had the support/platform through which to do it.
Matching these people with HIGH QUALITY campaigns (for legit products) and you got yourself a business. The "platform" then becomes a means to connect them to the unique opportunities you facilitate.