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Snail Mail Prospecting - The Pastel Envelope Method

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whiz

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I'm copying this from another thread because I think it could help some people realize that there are OTHER ways besides cold emails...

I read a bunch of threads saying how they're cold emailing and it's not working... :bored:

Cold email has a super low conversion rate but it can work.

But I'm not here to talk about email.

I'm gonna get prehistoric on y'all...

Remember physical mail?

Yeah, that's how I got my first clients doing SEO (I now do AdWords...)

Here's how I did it:

---

I got a list of local businesses I felt I could help... I just scraped em off Yelp.

Yelp somehow has a lot of businesses that you can’t find on Google or anywhere else.

Then get the biz owner names using manta.com or just some good old fashioned internet forensics. People have no privacy these days (they willingly concede it). Go to the biz Facebook and you’ll find the owners name in 10 seconds. I never had to dig too hard

Then I got a bunch of invitation envelopes from the office supply store. The key is to get small pastel colored envelopes... it should look like they’re being invited to some cool event. It has to stand out from all the business junk (flyers, postcards etc)...

People sort their mail over the trash can. Anything that doesn’t look personal or important goes bye bye. This includes most solicitations and post cards.

So that’s why I made it look personal.

I would put no return address (increases curiosity) and I would just write the name and address. Don’t write it too perfect otherwise it ruins the feeling. It has to look like some old friend scribbling it up real quick.

Make a good sales letter with all the important stuff - who you are, what you have, how it will benefit them, and what to do (call me now).

Change the variables in the letter (town names, peoples names, blah blah) and print out a bunch of them for every business on your list.

Go to the post office, stamp em up (old school stamps) and send em.

Something about the archaic physical mail feels cool. It’s just different. Everybody does email and calls. Plus the presentation gets them excited.

I don’t remember my conversion rate but it really doesn’t matter. You can sign one client and get your money and time back.

Also date the letter. The first two lines should be

Monday, 9:22 a.m.
December 11, 2018

I feel like it helps make you “realer” automatically.

And it stays in line with the personal feel.

Address them (in the letter) by first name, no last name.

And if you’re feeling crazy, address the envelope with the first name as well.

Who knows. Try stuff out.

It’s fun as hell and you feel real cool sending out 500 letters at the post office.

Guaranteed to get a couple calls back unless you can’t write a sales letter for sh*t.

Like I said, be simple.

This is who I am
This is what I can do for you
This is why it’ll benefit you
Call me at this number

Good luck

P.S. if you want to read the thread from BlackHatWorld that originally inspired me to try snail mail, go here:

22 Letters = $17,000 profit in 3 weeks.

It's a MONSTER thread with loads of value that still holds up this day...

Just sift through the dumb questions and people wanting to be spoonfed

-whiz
 

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jlwilliams

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Nice. People overlook the good ol' mail. It's still there and it still drums up leads and sales.
 

whiz

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Nice. People overlook the good ol' mail. It's still there and it still drums up leads and sales.

My first time mailing, I spent like $100 and got someone to sign on for $1500 first month and $1000/mo for 2 months after.

So 35x money...

And that's when my writing skills were crap and my offer was crap
 

AgainstAllOdds

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As technology use increases, direct mail conversion rates will go up.

Email, cold calling, etc is becoming less effective year over year as spammers pile in. Meanwhile less people are sending direct mail, allowing you to stand out.

Good on you @whiz for trying something new. Direct mail has also been effective for us.

I read a bunch of threads saying how they're cold emailing and it's not working... :bored:

However, I will say, if you're not converting via cold email, then it's not the strategy but your offer or sales copy.

In my business, the most efficient marketing is:
  • Referrals
  • Cold email
  • Direct mail
  • In person visits
I rather hit someone with an email first and then spend on the direct mail campaign. But both are fairly effective and efficient.
 

whiz

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I rather hit someone with an email first and then spend on the direct mail campaign. But both are fairly effective and efficient.

I guess you have a spreadsheet of your prospects and you hit them with emails first?

Then if they don't respond, you send the direct mail piece?
 

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