Hello all,
I've been back and forth with some very HELPFUL forum members (@GrayCode), and I am grateful to have learned a lot from them. One of them suggested I post in here as I am struggling to figure out what to do next. I've been trying new ideas for years. Trying, failing, re-formulating, and learning. It's part of the process, I know.
Long Story Short.
I work as a teacher as my full time job. I was struggling to find a business to create (after a few failed business attempts prior). One day I saw a teacher working out in her classroom. I said to myself "is this a need? Do teachers want to workout, but they don't have the time or resources to do so? Maybe I could make a business with the niche of 'teacher fitness.'" I started www.flexipreme.com, on ig @flexipreme . My business/product/service offers informational e-books that teach teachers (and anyone) how to workout in their classrooms (or anywhere really) using minimal equipment. All they need is a set of resistance bands (which I sell as well as a drop shipped product). The books provide a variety of exercises, sample workout routines and templates as well as information on how to create your own training routines.
I started off with a physical product of a home gym that I bought from China wholesale. But, I ended up with a house full of unsold (large) merchandise.
I'm not sure if I should keep the business going and put more sweat, marketing and effort into it, or cut my losses and move on to something else. I haven't made many sales at all. My concerns are the following:
1- Fitness is saturated and one school of thought is that in order for this to work I have to become a "teacher fitness guru/influencer" on instagram- now i'm not sure how I feel about that. And, there are a bunch of other teachers on instagram who do similar things and post their workouts, and regimes, etc.
2- There are many regular fitness pages/products/services that teachers could follow. Is just marketing directly to this niche market (teachers) enough when they could easily just follow all the other hundreds and thousands of fitness pages out there.
3- Is my product/service really unique enough, as in there are lots of books on training/fitness, and lots of ways to buy resistance bands.
4- PRO- There are SOME hugely successful pages on ig (hundreds and thousands of followers) and they just post workout videos and similar content than mine, so maybe there is room to grow?
5- I HAVE been posting, and although my marketing and content creation has potential to improve I feel I rarely gain new followers unless I do the follow/unfollow method which I'm not a fan of (I have around 1200 followers now). I've had the Instagram up since February last year, and products for sale since this July. Is the market telling me "this aint it?"
At this point I feel I could do 1 of 2 things. I could keep the business going and try everything I can to get it off the ground. I could keep putting money and time into it and really believe it will take off. Or, I could say this isn't it, and I'm wasting the limited resources and time I have when I could be utilizing these resources for another project/business. The other issue is (which is a HUGE issue), I really have no idea what other business to start. And after years of thinking about it without making much/ANY progress my only other idea would be to keep looking on flippa.com for a starter business that I see potential with. If anyone could chime in and provide some insight/advice I'd appreciate it.
I'm at a crossroads, and I'm not sure which way to go.
Thanks in advance!
I've been back and forth with some very HELPFUL forum members (@GrayCode), and I am grateful to have learned a lot from them. One of them suggested I post in here as I am struggling to figure out what to do next. I've been trying new ideas for years. Trying, failing, re-formulating, and learning. It's part of the process, I know.
Long Story Short.
I work as a teacher as my full time job. I was struggling to find a business to create (after a few failed business attempts prior). One day I saw a teacher working out in her classroom. I said to myself "is this a need? Do teachers want to workout, but they don't have the time or resources to do so? Maybe I could make a business with the niche of 'teacher fitness.'" I started www.flexipreme.com, on ig @flexipreme . My business/product/service offers informational e-books that teach teachers (and anyone) how to workout in their classrooms (or anywhere really) using minimal equipment. All they need is a set of resistance bands (which I sell as well as a drop shipped product). The books provide a variety of exercises, sample workout routines and templates as well as information on how to create your own training routines.
I started off with a physical product of a home gym that I bought from China wholesale. But, I ended up with a house full of unsold (large) merchandise.
I'm not sure if I should keep the business going and put more sweat, marketing and effort into it, or cut my losses and move on to something else. I haven't made many sales at all. My concerns are the following:
1- Fitness is saturated and one school of thought is that in order for this to work I have to become a "teacher fitness guru/influencer" on instagram- now i'm not sure how I feel about that. And, there are a bunch of other teachers on instagram who do similar things and post their workouts, and regimes, etc.
2- There are many regular fitness pages/products/services that teachers could follow. Is just marketing directly to this niche market (teachers) enough when they could easily just follow all the other hundreds and thousands of fitness pages out there.
3- Is my product/service really unique enough, as in there are lots of books on training/fitness, and lots of ways to buy resistance bands.
4- PRO- There are SOME hugely successful pages on ig (hundreds and thousands of followers) and they just post workout videos and similar content than mine, so maybe there is room to grow?
5- I HAVE been posting, and although my marketing and content creation has potential to improve I feel I rarely gain new followers unless I do the follow/unfollow method which I'm not a fan of (I have around 1200 followers now). I've had the Instagram up since February last year, and products for sale since this July. Is the market telling me "this aint it?"
At this point I feel I could do 1 of 2 things. I could keep the business going and try everything I can to get it off the ground. I could keep putting money and time into it and really believe it will take off. Or, I could say this isn't it, and I'm wasting the limited resources and time I have when I could be utilizing these resources for another project/business. The other issue is (which is a HUGE issue), I really have no idea what other business to start. And after years of thinking about it without making much/ANY progress my only other idea would be to keep looking on flippa.com for a starter business that I see potential with. If anyone could chime in and provide some insight/advice I'd appreciate it.
I'm at a crossroads, and I'm not sure which way to go.
Thanks in advance!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
