Several FB Questions

[Y.B.]

Any suggestions are appreciated:

1. What's the optimal facebook reach to create per ad set? For example should I create an individual ad for every interest group or lump them together? If I lump them together, I won't know which one is outperforming the other...but at the same time if I separate them I would have dozens if not hundreds of ads I would be testing out.

2. For those of you that don't have your own product, say you have a landing for email capture and then forwards to a 3rd party offer. I'm assuming you can't use FB conversions for this because you can't place tracking on the 3rd party site? Also after you get their email, they have technically left your funnel and could be entering someone elses funnel right?

3. I read some people only spend $5/day testing their ads to see which convert better but that doesn't seem to be enough to get any good data..or am I wrong?

4. What have you had the most luck with...cpc, cpm, ocpm? When I tried using CPC or optimized for conversion, FB was barely showing my add to viewers.

 

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[MakeItHappen]

Any suggestions are appreciated:

1. What's the optimal facebook reach to create per ad set? For example should I create an individual ad for every interest group or lump them together? If I lump them together, I won't know which one is outperforming the other...but at the same time if I separate them I would have dozens if not hundreds of ads I would be testing out.

2. For those of you that don't have your own product, say you have a landing for email capture and then forwards to a 3rd party offer. I'm assuming you can't use FB conversions for this because you can't place tracking on the 3rd party site? Also after you get their email, they have technically left your funnel and could be entering someone elses funnel right?

3. I read some people only spend $5/day testing their ads to see which convert better but that doesn't seem to be enough to get any good data..or am I wrong?

4. What have you had the most luck with...cpc, cpm, ocpm? When I tried using CPC or optimized for conversion, FB was barely showing my add to viewers.

I can only give you an answer for 1. and 3.

1. I use AdEspresso to create my Facebook Campaigns. It's a create solution for the problem you have. You can literally create hundres of ads in the time it takes you to create on! I use seperate ads for interest, age, female/male, ad images / copy etc. ... the more data you can get the better choices you can make. AdEspresso can be tested 30 days for free, it is very easy to use and you can start using it within 5 minutes.

3. You should only cut ads when you have mathematical proof that the better performing ad is 90% to 95% likly to be the best over a big sample size.
You can use the tool here to do it. It's super easy: http://www.peakconversion.com/2012/02/ab-split-test-graphical-calculator/

Hope this helps!

 

[Y.B.]

I'll check those out. Thank you

 

[theag]

1. 900k-1.2m if you are letting facebook optimize for conversions (which you should do, except for remarketing). everything >200k works fine too in my experience, but bigger is better for longterm campaigns, else you have to set up new campaigns every few days because they get saturated too fast if you start spending $500+/day on an ad thats working. <200k in my experience doesnt work as well for letting fb optimize.

2. the email capture is your conversion. you dont need to place the pixel on the "next page", you can also load it via javascript after the form is successfully validated and before it is submitted. requires coding though. there are also tracking providers that let you add pixels to links.

3. $5/day isnt nearly enough. if you are using OCPM your cpm will be between 5 and 10, so you'll get 500-1k impressions. thats not much.

4. optimizing for conversions is the way to go right now. you have to have 30 conversions per day for it to work properly or fb wont have enough data to show your ads to the best prospects. if you dont have 30 checkouts for example, move your conversion towards the beginning of the buying process to get more conversion data, e.g. add to cart or even landingpage clickthrough. for remarketing cpc. if your ad isnt showing you bid is too low, simple as that.

 

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[eliquid]

whoops, double post

 

[Y.B.]

whoops, double post

Where's the double post? where is the single post for that matter lol

 

[Jake]

Any suggestions are appreciated:

1. What's the optimal facebook reach to create per ad set? For example should I create an individual ad for every interest group or lump them together? If I lump them together, I won't know which one is outperforming the other...but at the same time if I separate them I would have dozens if not hundreds of ads I would be testing out.

2. For those of you that don't have your own product, say you have a landing for email capture and then forwards to a 3rd party offer. I'm assuming you can't use FB conversions for this because you can't place tracking on the 3rd party site? Also after you get their email, they have technically left your funnel and could be entering someone elses funnel right?

3. I read some people only spend $5/day testing their ads to see which convert better but that doesn't seem to be enough to get any good data..or am I wrong?

4. What have you had the most luck with...cpc, cpm, ocpm? When I tried using CPC or optimized for conversion, FB was barely showing my add to viewers.

theag had good answers imo but to add..

1. No idea

2. You can request a pixel be added to track on others offers if you want. I've added pixels for people promoting my offers

3. Not enough

4. I've had the best luck having affiliates spend their own money to see what works. You can then attempt to figure out what they're doing and mimic it if you want. But with that approach you need to get "lucky" and stumble across the guys who will pump money towards something that isn't tested. From there you can add products related products.

From my testing FB ads were way too expensive. I prefer to let other people figure out what converts..but that may not always be an option.

 

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[mosdef]

anyone knows a good source about learning how to run facebook ads? Im trying it now but i feels i have much to learn.

Im starting small and trying for myself a little but for a guy who is totally new on marketing it seem like more luck to have any succes than anything.

Source for any online marketing is helpful, thanks!

 

[eliquid]

Sorry, I posted earlier and deleted it.

I thought maybe it would be bad to post it since Im presenting on the same stuff almost 100% in 3 weeks at the meetup. However, I realize some of you can't make it and in the end, I thought it would help to just leave this here:

http://affplaybook.com/blog/podcast/apb-podcast-jason-brown-from-serpwoo-2/

 

[Y.B.]

well i'll be there so i'll just wait to hear it in person

 

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