Here's a great story. MJ and others have mentioned that complaints = potential business opportunities.
This is a great example of “selling shovels in a gold rush”: this woman saw an opportunity by hearing a complaint: a customer told her he'd driven 2.5 hours to find the product). Took massive action and now has multi-millions dollars in sales.
http://money.cnn.com/2014/03/19/smallbusiness/woman-oil-boom/
This is a great example of “selling shovels in a gold rush”: this woman saw an opportunity by hearing a complaint: a customer told her he'd driven 2.5 hours to find the product). Took massive action and now has multi-millions dollars in sales.
http://money.cnn.com/2014/03/19/smallbusiness/woman-oil-boom/
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