- Joined
- Aug 11, 2012
- Messages
- 253
Rep Bank
$1,455
$1,455
User Power: 277%
How to Sell the Most Cookies
Via New York Times
Smile. ‘‘No one wants to buy from a person who is frowning,’’ says Katie Francis, 13, who sold 22,200 boxes of Girl Scout cookies this year, breaking the world record she set last year. Look and act like a professional, even if you’re just a child. When making the rounds in Oklahoma City, Francis wears her troop uniform and passes out business cards. Don’t waste time trying to convince naysayers; instead, ‘‘move on and find the yesses.’’ On school days, Francis works past dark, and she logs 12- to 13-hour days on the weekends.
A saleswoman cannot know the heart of consumers at first glance. Whatever it takes, secure their attention first. Francis goes door to door even in snowstorms. When she sets up a booth in heavily trafficked areas — outside a Walmart, say — she sings songs from the movie ‘‘Frozen,’’ with lyrics adapted to praise the virtues of cookies. Once you have potential customers in earshot, your verbal pitch should appeal to multiple motivations simultaneously: their hunger, impulsiveness, pity, inner philanthropist, sweet tooth. ‘‘There is more than one way to sell a cookie,’’ Francis says. Know what you’re selling: Francis can rattle off lists of ingredients and point out which cookies are gluten- and nut-free. What Francis refers to as her ‘‘cookie-selling career’’ has led to multiple job offers and motivational-speaking gigs. She recently addressed a university’s entire business department and will be the July speaker at Oklahoma’s Professional Sales Association.
Don’t neglect to cultivate your behind-the-scenes support crew. Francis’ mother stores up to 10,000 boxes of cookies in her garage at a time during the two-month cookie-selling season. At night, she helps Francis count money and load inventory into the family’s S.U.V. and drives her to prime selling locations that change with the time of day. (A saleswoman needs to be something like a predator tracking her prey’s movements.) When her mother is not available, Francis has recruited adults willing to shuttle her around.
As for snacking on cookies while on the job, which some girl scouts do, Francis disapproves. ‘‘It’s better,’’ she says, ‘‘not to eat your product.’’
Found via: http://hunterwalk.com/2015/07/06/sa...d-who-sold-22000-boxes-of-girl-scout-cookies/
Original Source: http://www.nytimes.com/2015/07/05/magazine/how-to-sell-the-most-cookies.html?_r=0
Via New York Times
Smile. ‘‘No one wants to buy from a person who is frowning,’’ says Katie Francis, 13, who sold 22,200 boxes of Girl Scout cookies this year, breaking the world record she set last year. Look and act like a professional, even if you’re just a child. When making the rounds in Oklahoma City, Francis wears her troop uniform and passes out business cards. Don’t waste time trying to convince naysayers; instead, ‘‘move on and find the yesses.’’ On school days, Francis works past dark, and she logs 12- to 13-hour days on the weekends.
A saleswoman cannot know the heart of consumers at first glance. Whatever it takes, secure their attention first. Francis goes door to door even in snowstorms. When she sets up a booth in heavily trafficked areas — outside a Walmart, say — she sings songs from the movie ‘‘Frozen,’’ with lyrics adapted to praise the virtues of cookies. Once you have potential customers in earshot, your verbal pitch should appeal to multiple motivations simultaneously: their hunger, impulsiveness, pity, inner philanthropist, sweet tooth. ‘‘There is more than one way to sell a cookie,’’ Francis says. Know what you’re selling: Francis can rattle off lists of ingredients and point out which cookies are gluten- and nut-free. What Francis refers to as her ‘‘cookie-selling career’’ has led to multiple job offers and motivational-speaking gigs. She recently addressed a university’s entire business department and will be the July speaker at Oklahoma’s Professional Sales Association.
Don’t neglect to cultivate your behind-the-scenes support crew. Francis’ mother stores up to 10,000 boxes of cookies in her garage at a time during the two-month cookie-selling season. At night, she helps Francis count money and load inventory into the family’s S.U.V. and drives her to prime selling locations that change with the time of day. (A saleswoman needs to be something like a predator tracking her prey’s movements.) When her mother is not available, Francis has recruited adults willing to shuttle her around.
As for snacking on cookies while on the job, which some girl scouts do, Francis disapproves. ‘‘It’s better,’’ she says, ‘‘not to eat your product.’’
Found via: http://hunterwalk.com/2015/07/06/sa...d-who-sold-22000-boxes-of-girl-scout-cookies/
Original Source: http://www.nytimes.com/2015/07/05/magazine/how-to-sell-the-most-cookies.html?_r=0
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
