Request: 'Exclusive' Brand Building

[Aaron W]

Argh!

Please excuse my limited knowledge. I'm in search of a book.

So I remember a while back someone linked to a book about building an exclusive, high demanded, limited edition, expensive type of brand or business.


I believe the cover was white.

I also believe it was available on amazon.

Again, sorry for the limited details.


I've searched around and have had no luck.

I'm hoping a book worm he can help me out.





Many thanks,



Aaron

 

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[BlakeIC]

Is it the luxury strategy?