Red Bull VS The World

[sparechange]

I've been becoming really interested in how brands compete with each other, lately I've been thinking about how as an end consumer, we make subconscious decisions on whether to buy something or not. As fastlaners when we are out in the world we should always be looking at how brands are interacting with their customers.

See the Mcdonalds sign at the bus stop? Hmmm, maybe on the way home we can stop by a McDonalds, I haven't ate for the past few hours!

Boom, customer acquired and you have a sale.

Recently some of my weekly purchases have included Redbull, a brand that's absolutely fascinating to me, I don't watch or follow their instagram page, or facebook, or anything actually. I have no involvement with them at all during my ''online life''.

What does that mean for us as fastlaners? Are you building a business that is just online? Do real people, in the real world interact with your brand or product? Some thought provoking questions that popped up in my head when I was at the store today.

So me wanting a quick snack I popped by the local grocery store on foot, a nice quick walk in, thinking I'll just go in and out. But I saw something new, well... I've seen it a few times at other locations but today I thought of trying it out, why not?

I tried a different energy drink! Ok so? Who cares..

Well here's my point I'm trying to make, how does this new brand, convince me to purchase their brand instead of Redbull? As fastlaners, we need to understand our subconscious mind, exploring why we make purchasing decisions, for me, I just love the color blue, the Redbull cans are beautifully designed and for some reason I'm just compelled to buy them. The other energy drink? Just a flat color, boring, uninspiring.

Another thing to consider what is their expansion plan? How are they going to outsell Redbull? Can they monopolize the market? What's the marketing strategy? I looked into the competitors online presence and they are poking jokes at Redbull, posting pictures of the product, and getting out in grocery stores doing free samples to customers.

Are they going about how they are trying to expand correctly? Who knows, I'm not an expert. But lets get one thing straight, REDBULL is kicking their a$$ into the ground right now, if you goto the store you'll see dozens and dozens of Redbulls around, I think a big part of their sucess is the same strategy Mcdonalds & Starbucks took, BE EVERYWHERE, ALL THE TIME.

Do the two owners of the product really have a different product? Sure just a bit, the flavor was a little bit less sugary, more fizzy. I think it might of even tasted a little bit better!?

One thing is for certain.

BOTH creators of RedBull & brand Y............ THINK

Yes THINK, completely differently on how to grow a brand/expand business. 100% FACTS, the methods they use differ.

Brand Y is getting smoked right now, absolutely slaughtered. I can't seem to find exact numbers but Redbull, Monster, Nos and perhaps a few others are killing them aswell.

So, as fastlaners, with our own business's we need to think, how can we compete with other brands?

Here's a fun little exercise you can do, If you had product Y, how would you beat Redbull? Just some thought provoking questions I wanted to share with everyone. Relate it to YOUR business, maybe you are thinking about acquiring customers, marketing and sales all wrong!

Have a great day!

 

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[Bobby_italy]

O xuamfp’v dunqivi xovj sifcamm, O’f vsz vu dsievi nz uxp podji, zua dep’v uavnesliv vjin epf zua dep’v hu ecuav vji civvis vetvi suavi cideati jupitvmz ov fuitp’v iwip nevvis.

 

[MattR82]

Xjev vjiz fof op G1 xet qsivvz sineslecmi. Ittipvoemmz jewi vxu vient pux, vji neop upi emnutv qezoph gus ovtimg.

 

[Bobby_italy]

Xjev vjiz fof op G1 xet qsivvz sineslecmi. Ittipvoemmz jewi vxu vient pux, vji neop upi emnutv qezoph gus ovtimg.

Vjiz'mm veli uwis itqusvt tuup ipuahj, vjiz'si ushepoboph HOHEPVOD dunqivovoupt moli sif camm NIU vjev veli qmedi op japfsift ug duapvsoit, dunqmivimz optepi vu vjopl jux xofi ot vjios siedj.

 

[MattR82]

Vjiz'mm veli uwis itqusvt tuup ipuahj, vjiz'si ushepoboph HOHEPVOD dunqivovoupt moli sif camm NIU vjev veli qmedi op japfsift ug duapvsoit, dunqmivimz optepi vu vjopl jux xofi ot vjios siedj.

Ov't onqsittowi.

 

[Dignium]

Sif Camm jet dsievif e mogitvzmi esuapf vjios csepf xjodj ot ep iyviptoup ug csepf ofipvovz vu duptanist. Pux vjiz’si caomfoph e damvasi op vjios csepf.

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Sifcamm eqqiemt vu vji ecuwi-nifoudsovz fitosit ug vji nettit xovj vjin puv iwip lpuxoph ov. ONU, Vji fsopl ovtimg vetvit epf giimt civvis vjep dunqivoph ipishz fsoplt, iwip ug tonomes gmewus. Wisz tnuuvj, huit fuxp ietz, pu apqmietepv egvisvetvi, tu nadj tu vjev O xotj O dep hiv e sihames tufe vjev vetvit moli sifcamm. O onehopi nepz uvjis qiuqmi xju jewi jef Sif Camm qmedi ov johjis op gopotj uwis nuptvis us sudltves. Og vjev’t vsai, vjiz huv e johjis vjep ewisehi qsufadv vu hu xovj vjios johjis vjep ewisehi csepf qistupe.

Siem itvevi vseptedvoupt esi cioph fotsaqvif cz Getvmepist xju esi qsufadoph gus vji csuef duptanis. Piesmz iwiszupi op vji fiwimuqif xusmf xomm caz us timm e qsuqisvz ev mietv updi op vjios mogivoni epf og tiswodit moli Siemo dep qsugov katv 1% gsun vipt epf japfsift ug commoupt ug vseptedvoup wumani, ov nelit vji guapfist epf uxpist commoupeosit, cz eggidvoph commoupt ug qiuqmi y commoupt.

Og zua xepv vu ci op vji commoupeosi Getvmepi zua piif vu hiv opvu vji apduptdouat epf tacduptdouat ug vji csuef duptanis, op e johj nehpovafi opfatvsz. Upi xez ot vu Hsux opvu e opdancipv csepf nepehinipv dunqepz moli Qsudvus epf Hencmi, Loncismz Dmesli, TD Kujptup)

Sifcamm ot e hsiev meshi dunqepz vu tvafz vjios neslivoph epf qsufadv tvsevihoit.

 

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