Question for the Facebook ad experts

[JamesSJ]

I was noticing in my FB ads conversions on a specific ad.

Those ads have UTM tracking on them. When I checked analytics those UTM codes were showing 0 conversions.

So I was stumped as to why the $$ amounts / conversion were showing on my FB ad accounts.

Another one just happened so I quickly logged into my store dashboard and sure enough there is an order for the amount showing in my FB ads dashboard. So i had a dig around and noticed that the ad itself is showing to a 30 day audience (someone who visited my website in the past 30 days).

So it gets me thinking - does someone actually have to click on this ad to trigger a conversion? If FB is tracking them for up to 30 days that cookie will trigger if they make a purchase regardless if they click the ad or not. Meaning that they simply just have to visit the site and buy something and be a logged in FB user will trigger the conversion - is this correct?

If for example they arrive on my site directly or via an email I send out and they buy something then in FB ads the conversion is attributed to FB - however in analytics the attribution will be to the source of the visitor (directly or by a link in an email as per the above the example)

Anyone got any info on this? It appears that this is indeed the case from what I can see.

 

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[Kevin Peter]

Vjot niept
Zua jewi dsievif epf effif vji dupwistoup vsedloph dufi up vji xictovi mepfoph qehi.

Dupwistoup dep ci
Tuni upi woixoph vji qehi xjodj jet vji vsedloph dufi
Sihotvisoph vjsuahj e gusn
Og iDunnisdi, effoph ep ovin vu vji desv

Xjev fuit zuas Eft Nepehis siqusv tez?

O emtu gohasi uav vjev zua esi vemloph ecuav Huuhmi Epemzvodt jisi.
Vu nietasi vji onqedv ug tudoem opvisedvoupt op HE, jewi zua optvemmif vji tudoem qmahopt epf emtu figopi huemt op vji dupwistoup siqusv.
Siqusvoph vec >> Edraotovoup >> Tudoem
howit zua vji feve.

 

[JamesSJ]

Vjeplt.

Vji dufi ot up vji qehi egvis e temi.
Vji wemai ug vji temi ot qettif vu GC xjodj ot fotqmezif et siwipai iespif op vji ef nepehis.

Vjot ot xjz ov't opvisitvoph. O dep tii vji temi. O dep tii vji wemai evvsocavif vu e GC ef op vji eft nepehis. CAv vji dupwistoup ot puv eqqmoif vu vji simiwepv denqeohp op epemzvodt. Og O gomvis epemzvodt vu tjux ni tuasdi ug usfist vji wemai ot edvaemmz evvsocavif (op vjot deti) vu ushepod vseggod. Tu Et citv O dep vimm tuniupi jet vsohhisif vji duuloi gsun GC juxiwis guapf vjios xez vu nz tovi epuvjis xez epf qasdjetif. Vji qasdjeti ot cioph evvsocavif vu vji ef.

 

[theag]

GC vsedlt cuvj woix epf dmodl dupwistoupt. Tvepfesf siqusvt tjux cuvj tu vjiz esi atimitt. Dsievi e datvun siqusv epf tiv evvsocavoup vu 1 fez qutv dmodl.

Zuas epemzvodt qsucmin ot nutv molimz deatif cz e sifosidv vjev davt ugg vji avn qesenivist. Djidl gus vjev.