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MJ DeMarco
I followed the science; all I found was money.
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The ads are more of a temporary fill until a more critical mass in traffic is reached. At that point, it becomes a simple decision of which platform harnesses more revenue.
When a site generates 10,000,000 page views per month, you have many options available and advertisers are attracted to you -- and, you can command a premium price. However, when its only 100,000 page views... the options are more limited and until higher #'s are achieved, the Google ads suffice.
I like the Google ads. The targeting isn't the best though and I've tried to fix that with the keyword tags at the bottom left of the forum home.
MJ
PS: BTW, the revenue from the Google ads pays for the board license and hosting with excess to spare. So I'm running the board for *free*.
When a site generates 10,000,000 page views per month, you have many options available and advertisers are attracted to you -- and, you can command a premium price. However, when its only 100,000 page views... the options are more limited and until higher #'s are achieved, the Google ads suffice.
I like the Google ads. The targeting isn't the best though and I've tried to fix that with the keyword tags at the bottom left of the forum home.
MJ
PS: BTW, the revenue from the Google ads pays for the board license and hosting with excess to spare. So I'm running the board for *free*.