Q about Value Arbitrage in Unscripted

[Onakosa]

Apologies if I'm being a bit slow here but in Unscripted , (p.271 of my Kindle copy) MJ talks about,

'... a friend who buys poorly marketed and designed websites. Once he acquires the sites he retools, redesigns and grows the bottom line. Then he sells them off for profit.'

Can someone please explain this to me? How do you buy a website off someone (not just the name, but the site itself) - is this a transfer of Intellectual Property - if so, that sounds a little complicated? And what's the benefit of doing so? If I see that your website marketing widgets isn't doing very well, why would I buy yours? Why not just make my own and target your audience? That's surely less hassle?

I'm missing something here, aren't I?

 

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[MHP368]

go to a search engine and type in "buy a web business"

then buy one.

That's how that's done.

 

[MJ DeMarco]

Here's a link to someone who does this for a living...

GOLD! - HOT! - From 0 To $240,000 Per Year PROFIT In 18 Months (Acquisition Entrepreneurship)

From 0 to $240,000 per year profit in 18 months I've been a follower of this forum for about a year now, had read the Millionaire Fastlane book, and finally have decided to tell my story. About a year and a half ago, I found myself unemployed and with near zero savings, two house payments, and...

www.thefastlaneforum.com

 

[Onakosa]

Here's a link to someone who does this for a living...

GOLD! - HOT! - From 0 To $240,000 Per Year PROFIT In 18 Months (Acquisition Entrepreneurship)

From 0 to $240,000 per year profit in 18 months I've been a follower of this forum for about a year now, had read the Millionaire Fastlane book, and finally have decided to tell my story. About a year and a half ago, I found myself unemployed and with near zero savings, two house payments, and...

www.thefastlaneforum.com

Thank you for that link. Very interesting. If I've read correctly, @doitman is saying that the sites/blogs he bought did already have okay traffic, but the owners just couldn't be bothered anymore. That makes sense as that was the bit I was a little confused about - why would you buy a zombie website? (And obviously he didn't.) All interesting stuff anyway.

 

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