Produce short TV shows

[loop101]

A small company in Texas is making travel videos and licensing them to local Texas TV stations. The episodes seem to be either 3.5 or 22 minutes long, I guess they are targeting 5-minute and 30-minute segment markets. Couldn't this be done with other topics, like car repair, home repair, health, business, etc? Maybe a season of well made 3.5-minute "Vanlife USA" shows could be licensed.

S.A.-based travel show celebrates 100th episode

"YOLO TX" will reach a major milestone this weekend — 100 episodes.

www.mysanantonio.com

View: https://www.youtube.com/watch?v=TyADQTcHzRQ

Where to Watch | YOLO TX

Don't know where to watch YOLO TX? Here is your entire list of stations where you can get all of your YOLO TX needs. Find your city and station here!

yolotx.com

 

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[Kid]

There is a reason why, Hulu, Netflix etc are paid channels.

The reason is average ads revenue per viewer online is still much lower
then revenue on old TV.

And the reason behind that reason is targeting and tracking.
Online you exactly know how much you spend and earn.
On TV advertisers can guesstimate at best.
So they do carpet bombing equivalent of advertising - throw it at everything, pay through the nose and hope for profit.

 

[loop101]

There is a reason why, Hulu, Netflix etc are paid channels.

The reason is average ads revenue per viewer online is still much lower
then revenue on old TV.

And the reason behind that reason is targeting and tracking.
Online you exactly know how much you spend and earn.
On TV advertisers can guesstimate at best.
So they do carpet bombing equivalent of advertising - throw it at everything, pay through the nose and hope for profit.

So, internet channels are "paid" channels because the viewer monetization is too efficient, whereas in old TV the advertisers have to spend more money, resulting in it being more profitable?

 

[minivanman]

A family member works at Pixar and does some Youtube videos. I need to show him this. I'd guess if anyone could do something like this, he could.

 

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[Kid]

So, internet channels are "paid" channels because the viewer monetization is too efficient, whereas in old TV the advertisers have to spend more money, resulting in it being more profitable?

Exactly.

There are estimates about Cost Per Thousand views for TV, ranging between $25* and $40** (both for rather prime time shows).

To compare with Youtube, people get $1 per thousand views for random topics
and around $15*** for personal finance channels (which is one of more profitable markets on YT).

Below are few sources .
*What's a Viewer Worth?
**Joe Belkin's answer to How much advertising revenue does a television show make per million viewers? - Quora
***

View: https://youtu.be/opXTv-SxJLw?t=317

 

[loop101]

Exactly.

There are estimates about Cost Per Thousand views for TV, ranging between $25* and $40** (both for rather prime time shows).

To compare with Youtube, people get $1 per thousand views for random topics
and around $15*** for personal finance channels (which is one of more profitable markets on YT).

Below are few sources .
*What's a Viewer Worth?
**Joe Belkin's answer to How much advertising revenue does a television show make per million viewers? - Quora
***

View: https://youtu.be/opXTv-SxJLw?t=317

My original post was about people making TV shows and licensing them to local TV stations, I'm not sure how your comparison between internet and broadcast shows applies. The business I used as an example does post their videos to Youtube, but I don't think that is their primary monetization (since they have very few views).

If your saying broadcast TV is more profitable because it is less efficient, that would seem to agree with the idea of licensing it to local TV stations instead of just running a YouTube channel.

 

[Kid]

My original post was about people making TV shows and licensing them to local TV stations, I'm not sure how your comparison between internet and broadcast shows applies. The business I used as an example does post their videos to Youtube, but I don't think that is their primary monetization (since they have very few views).

Sorry for confusion, i skimmed up their YT channel and thought that they post short previews only - like a promotion for their broadcast shows.

If your saying broadcast TV is more profitable because it is less efficient, that would seem to agree with the idea of licensing it to local TV stations instead of just running a YouTube channel.

Yes, that's it.
You brought interesting example of going offline to make the show work.
They probably wouldn't be able to finance it via YT only.

 

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[loop101]

Sorry for confusion, i skimmed up their YT channel and thought that they post short previews only - like a promotion for their broadcast shows.


Yes, that's it.
Your brought interesting example of going offline to make the show work.
They probably wouldn't be able to finance it via YT only.

I like the fact that they are retaining ownership and licensing it to different companies, which follows "CENTS", while just running a YT channel does not.

 

[loop101]

JRE is moving exclusively to Spotify. I'm going to go out on a limb and guess that some money was exchanged.

View: https://www.youtube.com/watch?v=X8bVqI2j8o4