Positioning yourself in the Market

[Jonleehacker]

A great article on positioning in the market:

...
A delta blues guy who plays for tiny audiences in Memphis is in the sweet spot of the passionate. John Mayer is in the sweet spot of pop. Both are great guitarists, neither is too edgy or too trite. Both made a choice. But there are a thousand guitarists who are neither. They're afraid to embrace one curve or the other and end up with neither.


You can move a curve one or way or the other... the curves change all the time. Chuck Mangione was pop for a while, much to the derision of the jazz purists. Now, though, the curve of pop has moved and Chuck can't possibly chase it down.
It's not just musicians, of course. Even dentists face this quandary. Should you be the most expensive, best trained, most extreme dentist in the world, catering to the edge of the passion market, or perhaps develop a chain of $19 five-minute whitening shops for the outer edge of the pop market?
....

From Seth Godin's blog.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)