User Power
Value/Post Ratio
219%
- Mar 26, 2013
- 675
- 1,481
It's hard to make paid traffic work with that price point of products. Overall my AOV is $35 and it is still hard to make it work.
A couple things that you can do:
1. Look at the average customer value. Once they checkout you can then market to them via email and raise the longterm customer value.
2. Capture emails with a popup. I hate popups but I have one on my site. Know why? It works and I can market to them even if they didn't place the order.
3. Upsell - Get products that complement your current ones. If you can take the $10-15 and move it to $20-$30 you can spend more on the customer to aquire.
A couple things that you can do:
1. Look at the average customer value. Once they checkout you can then market to them via email and raise the longterm customer value.
2. Capture emails with a popup. I hate popups but I have one on my site. Know why? It works and I can market to them even if they didn't place the order.
3. Upsell - Get products that complement your current ones. If you can take the $10-15 and move it to $20-$30 you can spend more on the customer to aquire.