Opinions of My Website and Products?

[Derric]

I have been working on my website for some time now. (about one year)

Thehygieneking.com

I have changed my name multiple times and I know it is still a work in progress, but I'd like to know what you all think so far?

What do you like about the site?
What could be better?
What do you like?
Improvements to my products?
Is the price fair?

Also I am starting to generate some traffic, and when I show people in person they love my ideas and when I run advertisements they do well generating 100s of clicks , but it has yet to translate into sales.

Please be as honest as possible. Any and all feedback is appreciated.

Thank You

 

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[maverick]

Some quick observations:

• Your brand screams "MALE" yet one of the 3 offerings you have = bath bombs.
• The look and feel of your logo is high-end yet you're selling fairly mainstream products.
• Your "win a free bath bomb"-popup should just ask for email instead of first name, surname and email.
• You don't have a meta description so your description in google serps is a random snippet of text taken from the website.
• Your overall page speed sucks, see: PageSpeed Insights

I think you need to go back to the drawing board on this and answer the following fundamental questions:

• Who is the customer? What is their need? How are you solving it?
• What is your value proposition? Why is it better than existing propositions (e.g. bulk-ordering the brands I need and want instead of getting your box).

 

[maverick]

Also: asking people what they think means nothing. Get them to take their wallets out to see if they mean it.