If the financials come through as I think they will, I will be making an offer on a mid sized electrical contractor in the next couple of weeks. I don't intend to make many if any changes to the business for at least 6-8 months to allow time to gain a strong working knowledge of the business. Having previously owned a business, I know how many traditional forms of advertising can be a black hole that consumes money. I have been contemplating using restored and updated 1947-1953 GMC pick ups and trucks (think Old Navy) for company vehicles. They should be far more noticeable with the business name on the side than the traditional white Ford vans that every other business uses and one can be put in service for 30-50% of the price of a new vehicle.
Would potential customers view these vehicles favorably or would they send the wrong message?
Would potential customers view these vehicles favorably or would they send the wrong message?
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