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People>Cash

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I have started quite a few smaller businesses on and off the web in the past but nothing that eclipsed $1,500 a month. Currently, I am building an online fitness website. I have already invested around $1,000 in the website and developing a workout product.

I am aware online fitness is a mega industry that is completely crowded. I have steered clear of general fitness and have really targeted a smaller specific demographic that has a good amount of discretionary spending.

I have ran trials for the last month delivering a basic but poorly formatted product for free. I had around a 15% conversion rate for people who viewed my product. It is motivating to see people download your product, although knowing that you're slowly bleeding your money is not a good feeling.

I just released a simplified and better formatted product yesterday and am charging $20 for it. We'll see how that goes. In the meantime I am working on creating a blog and for that to be the main source of traffic for my product(s) by providing articles and resources they can use at their disposal. This is a business model that Ramit Sethi leverages very well.

I have limited experience with building an online website/brand so any advice is very much appreciated. I am planning on getting an insiders subscription once I make 11 sales. So much valuable info from guys (and women) like mj, zen, jack, and icecreamkid.

If people have any questions/comments fire away!
 
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-F
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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