Before you dive into this post, please know what the purpose is behind it. I posted a thread here a couple weeks ago about figuring out how to supply and manufacture my product, I have accomplished that. I have submitted my provisional patent. I have set up my social media accounts, am almost done with my website, and am taking pictures tomorrow for launch day.
I am hoping we can all bounce ideas around in the comments pertaining to pre-sales, pre-hype, and any other general ideas off the information I provide. I look forward to discussing things with you all
Marketing Plan: I will be using Snapchat and Instagram as my main marketing channels, as this is where my target audience mostly spends their time. I will be breaking my instagram posts into three categories: Active, Product, and Travel. The active portion will be people utilizing my product with captions pertaining to what they're doing rather than the product itself. The product portion will be centered around the product and have captions highlighting it and promoting the business. The traveling portion will be in relation to my company and my mission statement. I will be begin posting on Instagram with these photos a week or so before I leave for my marketing campaign on the West Coast. While on the West Coast, I will be doing a 50 mile hike along the northwest coast of Cali and documenting it on Instagram with photos twice a day (or more if needed) but then I will be using Snapchat for more personal connections with my audience (if I build one haha). The snapchat stories will be highlighting the product being used efficiently and conveniently for its purpose. I will continue traveling down the west coast of Cali networking, and marketing in a similar manner above but using geo-tags and other locational things to get more personal. I am hoping that I will spark interest and people will want to link up to either meet us, check out the product, or network as potential retailers. I will also be stopping by shops along the way to hand out business cards and network more.
I plan on having the website available during all of this, but I am looking to do a pre-sale during my travels. I am not sure how to go about this just yet, but I am thinking about offering a discount purchase price if bought in X time before the release-date.
Do you all think waiting to release it until after I return from the trip (three weeks) is too long of a period?
Do you all have any comments or suggestions on how to go about doing a pre-sale on squarespace's platform?
Any other questions or ideas are welcomed!
I am hoping we can all bounce ideas around in the comments pertaining to pre-sales, pre-hype, and any other general ideas off the information I provide. I look forward to discussing things with you all
Marketing Plan: I will be using Snapchat and Instagram as my main marketing channels, as this is where my target audience mostly spends their time. I will be breaking my instagram posts into three categories: Active, Product, and Travel. The active portion will be people utilizing my product with captions pertaining to what they're doing rather than the product itself. The product portion will be centered around the product and have captions highlighting it and promoting the business. The traveling portion will be in relation to my company and my mission statement. I will be begin posting on Instagram with these photos a week or so before I leave for my marketing campaign on the West Coast. While on the West Coast, I will be doing a 50 mile hike along the northwest coast of Cali and documenting it on Instagram with photos twice a day (or more if needed) but then I will be using Snapchat for more personal connections with my audience (if I build one haha). The snapchat stories will be highlighting the product being used efficiently and conveniently for its purpose. I will continue traveling down the west coast of Cali networking, and marketing in a similar manner above but using geo-tags and other locational things to get more personal. I am hoping that I will spark interest and people will want to link up to either meet us, check out the product, or network as potential retailers. I will also be stopping by shops along the way to hand out business cards and network more.
I plan on having the website available during all of this, but I am looking to do a pre-sale during my travels. I am not sure how to go about this just yet, but I am thinking about offering a discount purchase price if bought in X time before the release-date.
Do you all think waiting to release it until after I return from the trip (three weeks) is too long of a period?
Do you all have any comments or suggestions on how to go about doing a pre-sale on squarespace's platform?
Any other questions or ideas are welcomed!
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