Hi! I've had this idea of a B2B web service that is a combination of selling digital products and a lead generation model for the past five months, but I realize I haven't put in any real effort towards validating the idea and have not made good use of my time. Question is what is the best method to validate the idea?
My assumed target audience would be SMEs (including startups) that are involved in international transactions of any type (including cross-border purchases/sales of products or services, etc).
In order to get feedback on my idea, I thought I'd start with a questionnaire with the intention to follow up with in-depth interviews of respondents. So I've created a questionnaire on Google, but I'm unsure if I'm doing it right. What are some general pointers when it comes to creating and distributing questionnaires for validating an idea? For example, should I keep the questions as broad and as few as possible in the beginning? Or should I ask questions that are more to the point, at the risk of revealing my value proposition too early? Anything I should pay extra attention to? Any good examples?
If any of you guys have experience with these things, would really like to hear your input! Or if anyone could point me to another thread that applies to my questions, I'd totally appreciate that too.
Thanks a lot!
My assumed target audience would be SMEs (including startups) that are involved in international transactions of any type (including cross-border purchases/sales of products or services, etc).
In order to get feedback on my idea, I thought I'd start with a questionnaire with the intention to follow up with in-depth interviews of respondents. So I've created a questionnaire on Google, but I'm unsure if I'm doing it right. What are some general pointers when it comes to creating and distributing questionnaires for validating an idea? For example, should I keep the questions as broad and as few as possible in the beginning? Or should I ask questions that are more to the point, at the risk of revealing my value proposition too early? Anything I should pay extra attention to? Any good examples?
If any of you guys have experience with these things, would really like to hear your input! Or if anyone could point me to another thread that applies to my questions, I'd totally appreciate that too.
Thanks a lot!
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