Lots of sales books will gaslight you into thinking you will succeed based on how good at sales you are.
Your gut knows better, but salespeople keep believing the lie.
The company tells you to be better because they produce the leads, and your value to them is your potency, how many chances you take advantage of. Your closing rate.
You can improve a little bit. But you will succeed based on how much volume you get.
They don't want you to think this, but it's true.
List out all of the creative actions you can take that could turn into a deal.
Selling cars:
- If the cars aren't on facebook marketplace put them on yourself, label the price as "$/week" like in financing
- Call every craigslist car for sale and offer to buy it from them for a great deal as a trade in.
- Collect a list of every person who's an orphan customer who's salesperson left and then reach out using automation to every single one.
- Send a card to every single person you collect info from every single month. Use your own system to record details about them
- Go to lunch with a new salesperson from each dealership until you know everyone, treat them like customers, send people to them when they don't have the car they want at your dealership, they will return the favor and it's magnified when you know all of them.
- Change your personal social life. Go out to every single bar, club, party, etc. with a bunch of new people each night. Be fun and social, and they ask what you do and you say "I sell cars let's get you in one" and you get leads that way. Rinse and repeat, and put them in your list of people getting cards from you each month.
- And of course focus on getting the most opportunities with walk-ins as humanly possible. Be prospecting nonstop but have a desk with a view of the lot and then go approach every single person immediately whos showing up.
So that's what you do, you focus on the prospecting and volume and then keeping yourself at the top of everyone's mind.
Apply this to your industry and become a sales machine. Do things differently.
Your gut knows better, but salespeople keep believing the lie.
The company tells you to be better because they produce the leads, and your value to them is your potency, how many chances you take advantage of. Your closing rate.
You can improve a little bit. But you will succeed based on how much volume you get.
They don't want you to think this, but it's true.
List out all of the creative actions you can take that could turn into a deal.
Selling cars:
- If the cars aren't on facebook marketplace put them on yourself, label the price as "$/week" like in financing
- Call every craigslist car for sale and offer to buy it from them for a great deal as a trade in.
- Collect a list of every person who's an orphan customer who's salesperson left and then reach out using automation to every single one.
- Send a card to every single person you collect info from every single month. Use your own system to record details about them
- Go to lunch with a new salesperson from each dealership until you know everyone, treat them like customers, send people to them when they don't have the car they want at your dealership, they will return the favor and it's magnified when you know all of them.
- Change your personal social life. Go out to every single bar, club, party, etc. with a bunch of new people each night. Be fun and social, and they ask what you do and you say "I sell cars let's get you in one" and you get leads that way. Rinse and repeat, and put them in your list of people getting cards from you each month.
- And of course focus on getting the most opportunities with walk-ins as humanly possible. Be prospecting nonstop but have a desk with a view of the lot and then go approach every single person immediately whos showing up.
So that's what you do, you focus on the prospecting and volume and then keeping yourself at the top of everyone's mind.
Apply this to your industry and become a sales machine. Do things differently.