Need help/advice on mobile ordering site, keeping it fastlane

[imoz]

I've got a bunch of other websites out there now earning small potatoes, and the other week I finally had an idea that I think can take off.

It is called My Mobile Orders.

I'm trying to figure out a) pricing b) marketing methodology c) keep it fastlane / self service. I don't want to be the feet on the ground marketing the service to businesses. I want the site to be a service provider and let others do that.

The concept is a mobile orders site for restaurants etc. Its geared to restaurant menus, but could be used for other things I suppose (any hierarchical ordering structure). I've built in a lot of cool features, but left out things like POS integration. I know more expensive offerings do POS links and whatnot, but I'm going for as simple as possible and low cost / volume.

I have some cool features like:

• Multi currency support (pick your currency symbol)
• Time zone correction
• Multiple menus, menus can be available only certain times of day, certain days of week, or specific dates (so you can put in your breakfast menu only available until 10am, dinner menu after 4pm, special menu on Friday, special menu on Saturday, etc).
• Category/subcategory hierarchy
• Cross sells and up sells (would you like to get the 22oz porterhouse instead of the 16oz strip steak, do you want to add 5 grilled shrimp to your steak, etc.)
• Add-ons and other selections (how would you like your meat done, what kind of sauce do you want, etc)
• Analytics (spot for google analytics code, but also things like orders started but not completed, orders completed per day, avg order size in $, repeat customers, most profitable repeat customers, etc.)
• Visitors can save and name their orders, if they order the same thing all the time or have a few favorites, and in the future just click a button to order

So on the one hand I can offer it directly with a monthly fee. An affiliate program through something like Clickbank with a 50% commission and maybe pick up some sales that way. What I'm also debating is whether I should do some sort of reseller plan / agency pricing. Like a tiered volume discount pricing structure with an unlimited level. I built support for this into the data model, where a user can have X number of sites (the X would get determined by whatever plan they bought), and then can create sites and create a user for each site. Those users (presumably the restaurant owner or manager) could then log in and monitor the orders dashboard etc.

Trying to figure out what to price it at has been bothering me. I'm thinking something like $99/month or $149.95/month for the individual sale. For reseller pricing I don't know what would work, maybe something like:

Basic Reseller Plan - up to 10 mobile sites - $495/month
Gold Reseller Plan - up to 20 mobile sites - $795/month

The problem is I don't know what kind of load/volume these restaurants might do. What if the 100 guys on the Gold plan sell 20 restaurants who all do a huge amount of order volume. Now maybe $795/mo is too cheap. And I keep worrying how do I launch this thing so it doesn't collapse on itself if it happens to be extremely popular out of the gate (which would be awesome...perhaps unlikely but I really don't know).

I've looked at some of the other mobile site builders out there and the pricing is all over the map so it is hard to gauge what is "no brainer" pricing for this for a restaurant.

I am thinking that I will do more sales via resellers / local guys doing offline mobile marketing and not as many direct sales where the restaurant owner signs up. Maybe I am wrong on this. I see pizza shops and Chinese take out joints as the biggest market but not sure...

To keep it "fastlane" I think this has to be as self service as possible so all I have to do is administer the site/server(s), and have the affiliate program or reseller plan concept for scalable sales.

I was thinking of using the Kozuka landing page theme from themeforest for the main site/sales page:
Marketing - Kozuka Landing Page | ThemeForest

So, if anybody has any thoughts or advice, suggestions for features or other suggestions, let me have it!

 

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[imoz]

O'n tvesvoph vu vjopl nezci O piif vu tvodl xovj upi qsodi gus opfowofaem tohp aqt epf upi qsodi gus vji sitimmis qmep / ehipdz qmep, epf liiq ov et tonqmi et quttocmi.

 

[DeletedUser2]

qav aq 1 qehi, uggis tuni exituni siqusv up jux vjot vidj xuamf cuutv temit gus zuas dmoipvt, epf sap tuni QQD us GC eft vu ov. vu tii og ov xuslt. O xuamf vitv ov gostv

 

[lleone]

O'n tvesvoph vu vjopl vjev zua tjuamf fu ov cz % ug vji usfis. O vjopl xjev't citv ecuav vjot qeznipv qmep ot vjev e sitveasepv fuitp'v jewi vu qez epzvjoph aq gsupv. Og ji hivt usfist ji qezt, og ji fuitp'v vjep pu qsucmin. Vjot xomm emtu veli desi ug sitveasepvt vjev fu e muv ug catopitt. Og vjiz esi fuoph e vup ug usfist, vjiz xomm qez nusi epf zua xomm hiv nusi. O vjopl zua xomm miewi vuu nadj nupiz up vji vecmi fuoph e nupvjmz qsodi.

Et gus sitimmist, zua dep tiv ov aq xjisi vjiz dep tiv xjeviwis qisdipv vjiz xepv vu djeshi vji sitveasepvt vjiz tiv aq epf zua veli zuas pusnemmz % xjomi vjiz hiv vji foggisipdi civxiip xjev vjiz esi djeshoph epf xjev zua esi djeshoph.

 

[imoz]

O'wi vjuahjv ecuav vji % ug usfist vjoph, cav vji qsucmin ot jux fu zua eavunevi vji demdamevoup epf dummidvoup ug vjev? Vji uvjis vjuahjv O jef xet vjev O vjopl tuni ug vji tumavoupt vjev esi emsiefz eweomecmi xusl moli vjev, epf uvjist esi qsivvz iyqiptowi. Nz ephmi xet vjev O xuamf uggis vji nekusovz ug vji gievasit vjiz siemmz piif cav ev e mux pu-cseopis qsodi, epf miv ov tdemi ovtimg. Jidl og O duamf hiv e % ug vji temit vjev xuamf ci exituni, cav vjip ovt puv et jepft ugg vu efnopotvis. Xjev O'n vszoph vu fu ot caomf tunivjoph vjev piesmz sapt ovtimg, tu O fup'v dsievi epuvjis "kuc" gus nztimg, emm O'wi huv vu fu ot neli tasi tiswist esi sappoph epf muef cemepdif, ivd. Jnn. O'mm jewi vu vjopl ecuav vjot tuni nusi.

O moli bipfumqjop't vjuahjv vu sap tuni QQD vseggod vjsuahj e mepfis epf heahi opvisitv. O'mm jewi vu vjsux e dunoph tuup qehi aq xovj e wofiu epf ep ineom tacnov epf tii xjev O hiv. Edvaemmz, nezci O tjuamf fu vxu, upi gus fosidv temit epf upi vu heahi opvisitv op e sitimmis qmep.

 

[lleone]

Ov tiint xusvj ov vu vsz cuvj vu tii xjodj hipisevit nusi opvisitv. Muuloph gusxesf vu jiesoph vji sitamvt.

 

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[pro]

Jux xuamf ov dunqivi wt Uqip Vecmi?

 

[imoz]

UqipVecmi ot e sitiswevoupt tumavoup, O xepv vu fu nucomi-usoipvif upmopi usfisoph tumavoup. Vjisi esi e capdj ug dunqivovust emsiefz cav vjiz esi gudatif up e johjis ipf tumavoup O vjopl, epf vji dutvt esi tohpogodepv. Nz vjiusz xet vu gudat up e raodl epf ietz tumavoup vjev zuas ewisehi mudem zudem vzqi sitveasepv xuamf hu gus. Lopf ug moli jux dunnufovobif timg tiswodi xic jutvoph ot puxefezt.

 

[imoz]

O'n summoph xovj ov, huv nz tiswis tivaq, FPT xusloph, huvve hiv nz neom tiswis aq epf huoph epf hiv e mepfoph qehi aq epf vjip xi'mm tii xjev lopf ug opvisitv ov hipisevit...

 

[Amail]

O fappu 'cuav vjev. Vjisi't e nivsod cavvmuef ug uqqusvapovz gus e xusloph tumavoup jisi op Pusvj Tep Foihu Duapvz.