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Need feedback on first attempt at starting seed launch

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Wiggly0607

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So Im attempting a seed launch to a new list that I've created for parents of teenagers. I've built this list up to 323 parents via a 12-page PDF. Now that they are on my list, I've emailed them something of value (videos, newsletters, book recs) every 7-10 days to try and keep the list warm.

In general, I get about a 15-20% open rate on emails I send. I get about 1 unsubscribe a month.

In the spirit of trying to only create what the market needs and asks for, I included a simple little blurb at the end of my newsletter yesterday asking them what 2 questions they would have if they could sit down with me 1-1.

Crickets. Nothing. Nada.

My question: What could I do differently to get them to respond? I feel stuck. If they don't respond, I can't create a product offer for them. I feel like 15-20% open rate isn't bad, but then, if they don't respond with feedback, what does it matter.

Thoughts?
 

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NMdad

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How much traffic are you getting?

You may not have enough traffic & subscribers to obtain meaningful data & thus conclusions.

Also, your request in your email is a big one--sit down for a 1-on-1? Instead, send a standalone email with a good subject, where the whole point of the email is to solicit feedback:
  • What are their biggest challenges right now?
  • What do they need help with?
  • What do they wish they had?
Have readers reply to the email and/or fill out a simple (like, 3 question) survey. Lower the bar for getting initial feedback. You can always follow up with people who respond.
 

Wiggly0607

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
May 1, 2013
79
145
127
Ohio
How much traffic are you getting?

You may not have enough traffic & subscribers to obtain meaningful data & thus conclusions.

Also, your request in your email is a big one--sit down for a 1-on-1? Instead, send a standalone email with a good subject, where the whole point of the email is to solicit feedback:
  • What are their biggest challenges right now?
  • What do they need help with?
  • What do they wish they had?
Have readers reply to the email and/or fill out a simple (like, 3 question) survey. Lower the bar for getting initial feedback. You can always follow up with people who respond.

You're right, I may not have enough subscribers to obtain meaningful data. I am committed to getting this seed launch going however, so I think maybe your idea of sending another stand alone email is a good idea. And maybe a survey is a way to make things easier for them, but wouldn't that be a sort of "forced choice" situation? (Im coming up with the issues instead of them?)

Another idea I had is to offer another lead magnet for those that respond? Something of value to get them to respond further?
 

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