So Im attempting a seed launch to a new list that I've created for parents of teenagers. I've built this list up to 323 parents via a 12-page PDF. Now that they are on my list, I've emailed them something of value (videos, newsletters, book recs) every 7-10 days to try and keep the list warm.
In general, I get about a 15-20% open rate on emails I send. I get about 1 unsubscribe a month.
In the spirit of trying to only create what the market needs and asks for, I included a simple little blurb at the end of my newsletter yesterday asking them what 2 questions they would have if they could sit down with me 1-1.
Crickets. Nothing. Nada.
My question: What could I do differently to get them to respond? I feel stuck. If they don't respond, I can't create a product offer for them. I feel like 15-20% open rate isn't bad, but then, if they don't respond with feedback, what does it matter.
Thoughts?
In general, I get about a 15-20% open rate on emails I send. I get about 1 unsubscribe a month.
In the spirit of trying to only create what the market needs and asks for, I included a simple little blurb at the end of my newsletter yesterday asking them what 2 questions they would have if they could sit down with me 1-1.
Crickets. Nothing. Nada.
My question: What could I do differently to get them to respond? I feel stuck. If they don't respond, I can't create a product offer for them. I feel like 15-20% open rate isn't bad, but then, if they don't respond with feedback, what does it matter.
Thoughts?
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