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My concern is the barrier of entry not being the highest and the competition in the field being so large. Can good marketing overcome that? Between that and really going at building up my instagram following. Thank you in advance Any ideas help
Great marketing only makes a bad product fail faster.
— David Ogilvy
You can't cheat barrier to entry. You either compete with the masses of other personal trainers and be the best or you'll learn a valuable lesson on what not to do.
Questions:
- Is there a need for yet another personal trainer?
- Is there a need for a personal trainer online?
- Who is your current competition?
- How are you better than your competition?
That's not to say you can't make money doing personal training. Fill your boots - go to a local gym, pay them a cut from customers you get and see if you are cut out to be the best. Then you may be able to charge premium for your time. Then maybe you develop a unique product based on what you see your clients needs but can't get anywhere. Or 10x improve an existing product offering, some online program or video or ____ who knows...