The overwhelming consensus from the forum is that Oopsie Poopsie should have won. I don't think that name would conform to the criteria you suggest (which I personally agree with, BTW. I want to call it a Poop Shield, but no one else seems to think that's good idea. Almost everyone I've talked to said I need to change the name away from Poop Shield).
The top three names so far from running the poll are Oopsie Poopsie, Diaper Nanny, and The H.O.O.D (the one everyone here hated and was shocked I picked).
So - what I'm getting at is that I'm trying to follow a process. Crowd source a list of names from here (I picked a "winner", but I probably won't go with that name given the feedback I got here). Test a number of those names against the demo to at least get a decent list of top 3 names. Then go to stores with 3d renders and my physical prototype and ask them if they would carry my product, and under which of the 3 names (if any).
This isn't an exact science. For the record, I'm not a huge fan of Paint Brush Cover as a name. I don't think we as non-commercial painters need a cover for our paint brushes. Instead, we need something that keeps our paint brushes wet. So if they ran a similar contest as I did, I'd be kinda pissed that they didn't pick a more creative name or at least one that focuses on what I believe is the main benefit, which is keeping the brush wet between stoppages in my low-level painting projects.
But in the end, they succeeded. I think they succeeded partially despite their name - their product IN CONTEXT (packaging, colors, logos, fonts, pitch, website copy, etc) form a more complete picture of their product than their name alone. Thus, the importance of the name, in my opinion, can be attenuated by other factors.
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