Two thoughts:
1. Without knowing where this is going it's pretty tough to give you accurate feedback. Step one is to figure out who your audience really is, Step two is to figure out where they hang out (do they listen to radio? TV? magazines? blogs? facebook?), Step three is then to craft a message based on where you're meeting them.
2. If your product actually does what you say it does, proof trumps everything. With a physical product like this you don't TELL people, you SHOW them. Think infomercials, think tradeshow booth, think stopping people on the street and showing them.
Obviously those 3 are a bit of an exaggeration but a picture is worth a thousand words and a video is worth millions.
Go visual with this one!
1. Without knowing where this is going it's pretty tough to give you accurate feedback. Step one is to figure out who your audience really is, Step two is to figure out where they hang out (do they listen to radio? TV? magazines? blogs? facebook?), Step three is then to craft a message based on where you're meeting them.
2. If your product actually does what you say it does, proof trumps everything. With a physical product like this you don't TELL people, you SHOW them. Think infomercials, think tradeshow booth, think stopping people on the street and showing them.
Obviously those 3 are a bit of an exaggeration but a picture is worth a thousand words and a video is worth millions.
Go visual with this one!