Dom Acosta
New Contributor
I was a creative strategist at an ad agency watching some clients and our Founder chuck $1000s on meta ads, tiktok content, X content, lead magnet funnel development and all this but they all ignored this 1 simple thing: lead qualification.
Because what’s the point of getting 1000s of users to your landing page if half of them don’t have budget and the other half are just “looking around”
But getting traffic is a lot easier now, yet I still speak with founders that are spending 90% of their effort into getting traffic and not qualifying it
And I doubt it’s because they don’t understand that qualifying prospects means easier sales calls, shorter sales cycles, and better clients (it’s 2026 I think this is pretty common knowledge)
But no matter what the data/logic says I just think they see all this money go into lead gen and then when they only get 1 actually qualified client come in, something in their soul or identity or something just breaks and seeing traffic metrics go up maybe makes them feel like there’s hope
Because now they’re “reaching even more people” and that’s an easy number to track that boosts your ego when sales aren’t going up or are non-existent.
But I’d rather spend time attracting 10 strangers to my landing page and having only 7 fill out a 6 question form to book a call with me, than get 1000 strangers and still only get 7 booked calls
With AI and all this speed and scaling mentality everywhere, I’d still suggest focusing on quality and staying focused on your ideal buyer rather than just chasing volume through more and more distribution (because access/awareness are only 1 part of your ideal buyer’s journey)
Because what’s the point of getting 1000s of users to your landing page if half of them don’t have budget and the other half are just “looking around”
But getting traffic is a lot easier now, yet I still speak with founders that are spending 90% of their effort into getting traffic and not qualifying it
And I doubt it’s because they don’t understand that qualifying prospects means easier sales calls, shorter sales cycles, and better clients (it’s 2026 I think this is pretty common knowledge)
But no matter what the data/logic says I just think they see all this money go into lead gen and then when they only get 1 actually qualified client come in, something in their soul or identity or something just breaks and seeing traffic metrics go up maybe makes them feel like there’s hope
Because now they’re “reaching even more people” and that’s an easy number to track that boosts your ego when sales aren’t going up or are non-existent.
But I’d rather spend time attracting 10 strangers to my landing page and having only 7 fill out a 6 question form to book a call with me, than get 1000 strangers and still only get 7 booked calls
With AI and all this speed and scaling mentality everywhere, I’d still suggest focusing on quality and staying focused on your ideal buyer rather than just chasing volume through more and more distribution (because access/awareness are only 1 part of your ideal buyer’s journey)
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