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<div class="bbWrapper"><h3 class="bbHeading"><a class="u-anchorTarget" name="-media-is-power-and-now-anyone-can-wield-it"></a><b>Media Is Power. And Now, Anyone Can Wield It.</b>​<a class="hoverLink" href="#-media-is-power-and-now-anyone-can-wield-it" title="Permanent link"></a></h3>In a world where everything must be sold (products, services, even yourself) <b>media is the ultimate leverage</b>.<br />
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Why?<br />
<ul>
<li data-xf-list-type="ul">Because it scales infinitely.</li>
<li data-xf-list-type="ul">It builds trust automatically.</li>
<li data-xf-list-type="ul">And it doesn’t require permission.</li>
</ul>The old game was pay-to-play. If you wanted attention, you had to buy it. You bought ads on TV, radio, or billboards. Distribution was scarce. And editors decided what ideas lived and died.<br />
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Take the New York Times in the lead-up to the Iraq War. They ran front-page stories claiming Saddam Hussein had weapons of mass destruction. The reports leaned heavily on anonymous sources tied to U.S. intelligence and exiled Iraqi groups.<br />
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Those claims? Mostly unverified. Often flat-out false.<br />
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Dissenting voices inside the intelligence community were ignored. But the headlines gave political cover to launch a war under false pretenses.<br />
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<b>Then came the internet.</b><br />
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Now, anyone with a phone and a point of view can publish to the world. The cost of distribution has dropped to almost zero. The supply of content has exploded. <b>The rules have changed forever.</b><br />
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Just ask Bret Weinstein and Heather Heying. The husband-and-wife professors were ousted from Evergreen State College after refusing to comply with ideological mandates. So, they started <i>The Dark Horse Podcast</i> to keep teaching <i>on their terms.</i><br />
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Their book <i>A Hunter-Gatherer’s Guide to the 21st Century</i> has thousands of reviews and a 4.6-star rating. And they’ve appeared on Rogan more than once.<br />
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No institution needed. Just ideas and bandwidth.<br />
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<b>You no longer need approval. You just need attention.</b><br />
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Better yet, weird is welcome. On billion-person platforms, niche isn’t fringe, it’s <i>valuable</i>. Whether you’re selling old LEGO parts or rewriting economic philosophy, there’s an audience waiting.<br />
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For example, in 2000, out-of-work programmer and LEGO fan Dan Jezek launched BrickLink. It's a marketplace for LEGO parts. In its first full year, it processed nearly <b>$900,000</b> in sales. No investors. No ad buys. Just passion and code.<br />
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By the time Dan passed in 2010, BrickLink had facilitated over <b>$50 million</b> in transactions. Today, it’s the global hub for LEGO resale and was acquired by LEGO itself in 2019.<br />
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<b>Your audience decides now. Not institutional gatekeepers.</b><br />
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One strong idea, well-distributed, can outcompete entire companies.<br />
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<b>The takeaway?</b><br />
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Media is power.<br />
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And Fastlaners learn how to wield it.<br />
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“You no longer win by lobbying gatekeepers. You win by winning followers.” - Balaji Srinivasan</div>
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