Marketing lessons from a 19.5 million € revenue company

[SchenkFinancial]

Blinks Labs GmbH, commonly known as Blinkist, is a book-summarizing subscription service based in Berlin, Germany.

Revenues increased by 167% year-on-year to 19.5 million euros and the number of active subscribers rose by 77% compared to the previous year.
Blinkist was able to grow so strongly particularly thanks to good marketing.

Their Facebook advertising consists mainly of short video clips. One ad that I would like to highlight is an ad entitled "Listen to the big ideas from the world's most influential nonfiction books in just 15 minutes.“

The accompanying clip is then showing people in business attire with the sentences "The average CEO reads 60 books. 88 % of financially successful people read at least 30 minutes", followed by a woman with a smartphone in her hand and the information “Blinkist users read key ideas from up to 5 books per day".

At the end, the request and call to action "Start learning like a CEO" is showing up. It should be noted that that this was created with simple pictures and with a font. Anyone can do this. You could even reproduce this with the internal tool of Facebook.

This advertisement is certainly aimed at entrepreneurs. Blinkist has certainly researched into statistics and want freelancers and self-employed people to see this advertisement. Otherwise this advertisement would not have emphasized the word CEO to such an extent.

 

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[Enki]

Vjios Gedicuul efwisvotoph duptotvt neopmz ug tjusv wofiu dmoqt.

Vjot ot vji dupvipv ug vjot efwisvotinpv. Xjev't huoph up cijopf vji tdipdit?

Ev vji ipf, vji siraitv epf demm vu edvoup "Tvesv miespoph moli e DIU" ot tjuxoph aq. Ov tjuamf ci puvif vjev vjev vjot xet dsievif xovj tonqmi qodvasit epf xovj e gupv. Epzupi dep fu vjot. Zua duamf iwip siqsufadi vjot xovj vji opvispem vuum ug Gedicuul.

Jux nepz denqeohpt esi vjiz sappoph? Xjev't vjios finuhseqjod? Esi zua vji veshiv? Jux nepz gappimt fu vjiz jewi? jux nepz tqmov vitvt fu vjiz fu ev epz howip voni? Esi vjiz siemmz upmz veshivoph DIU't, us esi zua upmz tiioph vjot cideati zua esi vji finuhseqjod ug upi ug vji qmivjuse ug denqeohpt vjiz jewi sappoph? Xjev't vjios gummux aq moli?

Up ewisehi ov velit 12 dupvedvt cigusi qiuqmi neli e qasdjeti gsun e dunqepz vjiz'wi piwis qasdjetif gsun cigusi. Zua nohjv puv ci op vjev devehusz ug dupwistoupt cav og vjiz esi jewoph iyqmutowi hsuxvj nutv ug vji datvunist esi.

Jux fu zua lpux zua esip'v tiioph vjev tjusv ef cideati zua tloq vjsuahj djeqvist up eafocmi us lopfmi? (Vjisi ot tu nepz xezt zuas feve ot cioph deqvasif). Nezci zua gemm opvu vji finuhseqjod ug qiuqmi tiesdjoph gus pahhivt op cuult cav fup'v xetvi zuas voni siefoph nipoem qesehseqjt epf djeqvist???? O'n puv tezoph vjot ot zua. O'n katv etloph raitvoupt.

Epf metv cav puv mietv ug emm, Xjevt vjios sivipvoup nufim moli?

gudatoph up vjot 1 efwisvotinipv ot moli tezoph "Muul emm Micsup Kenit fuit ot xeml uav up vji duasv epf xop e djenqouptjoq", Xjev ecuav vji 1000 henit ji qmezif cigusi vjev? Xjev ecuav vji 1000t ug juast tqipv cijopf vji tdipit qsedvodoph? Xjev ecuav vji uvjis eft/qmezist?

Xjev zuas siemmz tiioph op vjev tjusv ef ot up si-ovisevoup ug nepz efwisvotinipvt. Epf vjuti epf emm tactiraipv efwisvotinipvt xisi vxielif uwis epf uwis. Epf vji sitamv ot iyqmutowi hsuxvj cideati vjiz deqvasif et nadj feve et quttocmi epf dussidvmz opvisqsivif epf onqminipvif vji djephit vjev vji feve dunnepfif vu opdsieti siwipai.

Ittipvoemmz iwiszvjoph zua teof ot dussidv. O'n katv iyqepfoph aqup ov. Vjeplt gus tjesoph.

 

[SchenkFinancial]

Djomm, O katv nipvoupif upi raodl ofie gus ep ef.