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MJ has said that you create a productocracy by focusing on value skews and improving the overall (relative) value a customer recieves from a business.
We as entrepreneurs are supposed to fill gaps in the market
But I was wondering.
What if two businesses had the same product, similar customer experience and so on BUT, the only thing different was marketing.
Business A was terrible at communicating (even with the same tools e.g. both had a good looking website, ads on the same platform etc) but Business B was great at creating a powerful message.
If business B tries to outcompete simply by focusing on marketing better instead of adding something new to the product, DOES THAT count as filling a gap in the market? Because you're not actually adding any benefits or experience to the business, just selling it better.
Putting it in MJ's Books' perspepctivisation, marketing would increase the percieved value but not actual value, still creating a productocracy?
We as entrepreneurs are supposed to fill gaps in the market
But I was wondering.
What if two businesses had the same product, similar customer experience and so on BUT, the only thing different was marketing.
Business A was terrible at communicating (even with the same tools e.g. both had a good looking website, ads on the same platform etc) but Business B was great at creating a powerful message.
If business B tries to outcompete simply by focusing on marketing better instead of adding something new to the product, DOES THAT count as filling a gap in the market? Because you're not actually adding any benefits or experience to the business, just selling it better.
Putting it in MJ's Books' perspepctivisation, marketing would increase the percieved value but not actual value, still creating a productocracy?
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