Re: Marketing for Professional Businesses (Doctors, Lawyers, etc.
If he says no to...
then turn it around a bit. Ask him to define the lifetime value of a client in his business (or as a great exercise, figure it out yourself). Then ask what he would be willing to pay for a new client...keeping in mind that number which you suggested could be thousands.
If it were me, I'd also call a couple of his competitors and ask them what they'd be willing to pay for a new client.
Now setup a basic web page that outlines what your dad does and targets patients in that area (geographics are very important here). Put a simple form requesting: email, phone number & name and tell people that they will receive a free "back health tips" eBook (which you'll write with help from your dad).
Also, tell people that they will receive a call from a registered chiropractor and acupuncturist when they sign up to answer any questions they might have.
Buy traffic to the site using Google Adwords, or writing articles, or posting in forums related to your city with a link in your signature.
Now the fun part...
Each time someone signs up, sell the "lead" (the info the person filled in to your form) to your dad, if he says no to your concept and you've got the balls, sell them to his competitors for a while until he gets the idea
Then as an alternative income stream, write product reviews that people who visit chiropractors and acupuncturists would be interested in and send them to your list of prospects, with affiliate links of course.
Rinse and repeat with other local businesses or move on to other cities and continue with the chiropractor and acupuncturist theme.
Dad will be asking you to buy him a car in no time.
If he says no to...
I offered to get him 20 patients (which could easily turn into several thousand dollars if they stick with him for a bit) in exchange for my own car when I get my license.
then turn it around a bit. Ask him to define the lifetime value of a client in his business (or as a great exercise, figure it out yourself). Then ask what he would be willing to pay for a new client...keeping in mind that number which you suggested could be thousands.
If it were me, I'd also call a couple of his competitors and ask them what they'd be willing to pay for a new client.
Now setup a basic web page that outlines what your dad does and targets patients in that area (geographics are very important here). Put a simple form requesting: email, phone number & name and tell people that they will receive a free "back health tips" eBook (which you'll write with help from your dad).
Also, tell people that they will receive a call from a registered chiropractor and acupuncturist when they sign up to answer any questions they might have.
Buy traffic to the site using Google Adwords, or writing articles, or posting in forums related to your city with a link in your signature.
Now the fun part...
Each time someone signs up, sell the "lead" (the info the person filled in to your form) to your dad, if he says no to your concept and you've got the balls, sell them to his competitors for a while until he gets the idea
Then as an alternative income stream, write product reviews that people who visit chiropractors and acupuncturists would be interested in and send them to your list of prospects, with affiliate links of course.
Rinse and repeat with other local businesses or move on to other cities and continue with the chiropractor and acupuncturist theme.
Dad will be asking you to buy him a car in no time.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.