Marketing feedback/ideas ?

[Bigguns50]

I'm writing the Marketing section of my business plan.

I'll try and be brief.

I work at a Strip Club. Getting girls is always an problem for clubs. Sometimes they need girls last minute(same day).
Currently, they use Agents who are slow to respond and expensive( I know the average cost). Also, girls will at times, just walk in and inquire.

Why not have a site, members only, where clubs can join(for a fee), look at girls, and contact them asking if they want to work at their club ?

If I get the girls, the Clubs will come. I can direct sell to the clubs also.

Getting the girls is the key I think. ( 18-25, single, with or without kids, low to lower/middle income, high school education)
I can offer them free advice, links for local tanning, clothes, legal referrals (they're always in trouble), articles to help them make more money, info on getting their dance cards, banks that will loan to them for autos, and more..basically more than an Agent can offer....for free.

I'm just now, thanks to Eskil, learning about online advertising to drive my market to me.
I originally thought advertising in dance clubs...ad in the women's bathroom with a QR code attached (ALL the girls have smart phones). Then maybe radio(expensive). Problem with that is, in order for this to be Fastlane, I can't be posting ads in all the nightclubs in the U.S. and keeping track of them. This has to be more automated and separate from my time.

And currently, I've found two sites doing this. One in the UK. The other in the U.S. but it's a very small, and not so good part of their huge site.

Any suggestions, criticisms are appreciated. The purpose of the business plan is to decide if this really is Fastlane.

Thanks all.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[bflbob]

Interesting concept.

How do you plan to monetize? I'd suggest that the clubs have to pay a fee -- and not a small one.

What I picture happening is that girls might sign up, post pictures of their faces and their 'assets'. Without a locked interface and a high $ fee to get to it, this could become a free or low-cost porn site or even a way for hookers to advertise. Probably not what you are looking for.

Then the problem becomes 2-fold. How do I find the girls who will sign up when I have no clubs, and how do I sign up clubs when I have no girls?

As for Fastlane, I could see this going countrywide if it is well-designed. But without accelerating it quickly, it would be easy for someone else to jump in and duplicate it.

What I'd do is start regionally. Build the site out first, then use your connections in the industry to build a local list of girls. Once you have a decent pool of local girls, offer free 3-month trials to legitimate local clubs. Offer those clubs a free month for each club they refer to you that signs. Make it cheap at first, but not free, to those clubs. Lock them in for life at those rates.

As the pool of clubs grows, the usefulness to the girls will grow. The more girls, the more clubs. The more clubs, the more girls.

Set a target rate for the clubs - say $500/month. Offer the first 10 to join a locked in rate of $50/month. The next 20 might be at $100/month. And so on. As the site gains in popularity makes it more valuable. The increasing rates should capitalize on that.

Once the first region is built out, select another area. Find someone in that area (Craigslist?) to go to the clubs for a sponsored visit and hand out cards to the owner and the girls. You may need to pay a finder's fee for getting girls to sign.

That lucky guy gets admission and drinks on you (up to a certain $ amount) and you get exposure (pun intended).

Once you work out the kinks in that, move to using two guys, then four, then eight, and so on. Build regionally, so that the girls on the list aren't half from NY and half from CA. Better in my mind to start at an area and then build out in rings, filling each before going larger.

As for the site, perhaps a name, face shot (poor term), full body shots, rates, availability, location, age (you may want proof of that), and perhaps a short dance video. I'm not sure if you'd want to share phone numbers or even email addresses, but you might try to find an interface that does that.

If a club calls a phone number, then enters a 4-digit dancer code, the system might connect to that girl with a message saying, "Hello [pause] Tiffany [pause], you have a call from [pause] The Tango Lounge in Las Vegas, Nevada [pause]. Press 1 to accept, 2 to ignore, or 3 to block."

Hope my ramblings help.

 

[Bigguns50]

BflBob....THANKS for 'ranting'. I appreciate it.

I've thought about some of what you've said. I do plan on charging clubs a fee. Here, they pay between $200-$2,000/month to Agents to get girls...depends on the size of the club. I thought to make it appealing the number $300 has been stuck in my head...but I like your idea to get them signed up.

Definitely want to make it private for the girls and want to have contact with them through an interface. Do not want any porn or anything illegal going on.

I agree with starting regionally, then expanding out. I outline this in my plan. Speed is essential I think too. My thought is, whatever I do here locally to make it happen, has to be duplicated everywhere else and I have to keep it Fastlane, otherwise I end up working 80 hrs/wk.. definitely not Fastlane.

Also thinking maybe contact local businesses to offer discounts for the registered girls. This seems to get complicated though the more I think about it. Information and referrals for their needs is a definate.

Thanks again