Marketing a Service Business

[mtn_baldy]

Hey guys, been lurking for a few months now, reading the gold threads, all that good stuff. Just wanted to start off by saying this website is incredible, and nothing I've seen online comes close to the value found here (maybe Wallstreet Playboys) .

Anyways. I've Been running my dating coaching business (extremely) part time while I am in university for the last two years. Now that summer is here, I want to put a lot more into my service. Currently, I get a new client once every few months. This is obviously not enough to quit my part time job to be completely self-sufficient on yet, and I am struggling to get my business out there.

For those who don't know, a dating service is technically just a very niche consulting business, if that helps.

Currently, I am using these things to grow my business, which is an In person / Skype dating coaching model for Men.
- Website
- Craigslist
-Kijiji (Canada's Craigslist)\
- Just started using twitter and instagram last week.

I've discovered that Instagram/twitter are deceivingly difficult to market with. Thanks to some advice from @Roli , I've purchased statusbrew and have just been following people in my niche. I know I need to build a sales funnel as well, and would like some tips on that as I am just starting out.

Any and all advice is appreciated, and thank you so much for welcoming me to the community.
-Nick

 

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[Mac]

Make a landing page, offer them a free Ebook on dating tips, etc. Collect their email and name in return for the free ebook. Launch a drip campaign to nurture them into clients. Maybe once you get some more money you can dive into Google AdWords, using the same approach but from a different traffic source.

 

[Roli]

Hi Nick,

Good to see you have got Status Brew Post a link to your site, I have some ideas for you, but want to see your site first so as not to duplicate anything you may have already done.

By the way, how did you get the clients you have already?

 

[mtn_baldy]

Hi Nick,

Good to see you have got Status Brew Post a link to your site, I have some ideas for you, but want to see your site first so as not to duplicate anything you may have already done.

By the way, how did you get the clients you have already?

Hey Rolli.
It's been working okay. Essentially all I've been doing is following and unfollowing peiople, hoping for engagement. I've heard some rumors that twitter is dead/dying and I've been moving my things over to Instagram as well.
To be honest, the proccess of actually engaging followers is very confusing to me, mainly because It seems like everyone on twitter is out for themselves, and that none of my followers actually give a crap about what I'm trying to sell, or what I'm trying to say, and you said that you get engagement and tons of followers, so i think I may be doing something wrong here.

So far, all of my clients have been through kijiji (canada's craigslist) or word of mouth.
Here's a link to my site: www.vicedating.me

Thanks again!

 

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[Roli]

Hey Rolli.
It's been working okay. Essentially all I've been doing is following and unfollowing peiople, hoping for engagement. I've heard some rumors that twitter is dead/dying and I've been moving my things over to Instagram as well.
To be honest, the proccess of actually engaging followers is very confusing to me, mainly because It seems like everyone on twitter is out for themselves, and that none of my followers actually give a crap about what I'm trying to sell, or what I'm trying to say, and you said that you get engagement and tons of followers, so i think I may be doing something wrong here.

So far, all of my clients have been through kijiji (canada's craigslist) or word of mouth.
Here's a link to my site: www.vicedating.me

Thanks again!

Hey Nick,

I've been checking out your site and your Twitter page and I thought I'd swing by and give you a bit more advice, first of all I have a little experience with your niche. Some time ago I filmed a seminar in Central London for the Day Game guys.

Let me tell you straight up, that the thing that works best are hidden camera videos of you doing your stuff (make sure you're being a super nice guy; as I'm sure you always are, in them) and that's valid for your site. Try and think of a novel way to shoot, or some novel content to put in these videos. I personally have always thought a hidden camera type video with one of your students and then you running up to the subject after and interviewing them about the experience would probably go down well.

OK onto your Twitter;

First off, don't listen to rumours, use your own experience to gauge whether something is dying or not, a few years ago people said Facebook was dying, tell that to their army of accountants, counting their billions of dollars in ad revenue.

Secondly, engaging followers takes 2 things, time + interesting content!

OK so let's look at one of your tweets

Grocery Store [HASHTAG]#pickupline[/HASHTAG] If I wasn't buying all this food, would you still check me out? [HASHTAG]#funny[/HASHTAG] [HASHTAG]#dating[/HASHTAG] [HASHTAG]#success[/HASHTAG] [HASHTAG]#women[/HASHTAG] [HASHTAG]#men[/HASHTAG] [HASHTAG]#jokes[/HASHTAG] [HASHTAG]#pua[/HASHTAG]

That got 2 likes and 6 retweets. Why? Because it had a bit of soul, was informative and funny. Exactly what most of your tweets (and I'm not talking the auto-tweets) lack.

So lesson one, try and get more of these up there, funny pick-up lines is something that has worked for you, so go with that, you seem like a dynamic guy I bet you have loads! Even if you don't there's this thing called Google and....

Lesson two; inspirational quotes get retweeted and liked. Why haven't you got any on your timeline? I'll tell you why, because you haven't started a bare minimum free account on Tweet Jukebox, it will give you 5 free scheduled tweets per day.

Lesson three: Your page has no soul, nobody will engage until your personality shines through, at the moment I'm not seeing that.

Tip 1: Personalise those auto thank you tweets from Statusbrew - Instead of "Hi User thanks so much for the follow " How about something along the lines of "Big shout out for the follow User, stop by and tweet me sometime!"

I'm not suggesting you use that, I'm suggesting you change it to something you might actually say in real life and make sure it is a shout out and not just a thanks, shout outs get retweeted, thanks don't.

Tip 2: @Lilacsea4 is one of your recent followers, I saw in her first 10 tweets, stuff that would be valid for you to retweet on a professional and a personal level. For instance, she has a sad fact up about suicide in the 15-24 y/o age group. So you could quote/retweet that with a message about building confidence, don't make it an ad, as that is too crass to do on such a sensitive subject, but rather make it caring and inspiring.

Make this your homework this week, engage with your followers and hey guess what? They'll engage with you!

Tip 4: Engage women, very few people in your niche engage women on an intellectual level, set yourself apart by doing just that, interview them on the street about how they feel about your community. Engage them in meaningful debate on and off Twitter and you will go far.

Tip 5: You're using way too many hashtags in your tweets, one or two max and try to keep them to the end of tweets. Start monitoring how YOU react to tweets with hashtags in them and that will direct your behaviour.

Tip 6: After doing all the above, read my original tips again, you are doing some, but missing others.

Tip 7: Follow guys who follow webcam girls and porn in general, these are people who most need your services.

OK, hope that helps, hit me up again if you need to

 

[ProvidenceAvenue]

After visiting your website, here is my advice:

- You need a new website. You can accomplish this with a realistic investment. It needs to have a strong value statement and a call to action.
- Successful coaches sell people on the quality of their services by publishing content (blogs, videos, e-books) that expresses the gravity of their expertise
- I found this tool the other day, you may be able to use it to build a scheduling integration into your website: https://www.youcanbook.me/
- Setup a referral program, many different approaches you can take with this. Maybe start with a business card that allows someone a free initial consultation and distribute it a local bar or gym.

Overall it will take a significant investment in time and money to really build a business like this faster. If that isn't an option for you, I suggest leaving this as a hobby you do on the side and potentially something grassroots can grow over the years. Best of luck to you!

 

[AndrewNC]

Hey guys, been lurking for a few months now, reading the gold threads, all that good stuff. Just wanted to start off by saying this website is incredible, and nothing I've seen online comes close to the value found here (maybe Wallstreet Playboys) .

Anyways. I've Been running my dating coaching business (extremely) part time while I am in university for the last two years. Now that summer is here, I want to put a lot more into my service. Currently, I get a new client once every few months. This is obviously not enough to quit my part time job to be completely self-sufficient on yet, and I am struggling to get my business out there.

For those who don't know, a dating service is technically just a very niche consulting business, if that helps.

Currently, I am using these things to grow my business, which is an In person / Skype dating coaching model for Men.
- Website
- Craigslist
-Kijiji (Canada's Craigslist)\
- Just started using twitter and instagram last week.

I've discovered that Instagram/twitter are deceivingly difficult to market with. Thanks to some advice from @Roli , I've purchased statusbrew and have just been following people in my niche. I know I need to build a sales funnel as well, and would like some tips on that as I am just starting out.

Any and all advice is appreciated, and thank you so much for welcoming me to the community.
-Nick

Step 2 - Who is your exact market?

Are you helping guys pickup girls at clubs?
Are you helping guys who don't like going out to meet girls at a bookstore?

Who exactly are you helping?


Step 3 - Where do they hang out?

Walk in a club, find the socially awkward guys standing in the corner, and help him for free. Help him have the confidence to go up and approach a girl.

Step 1 - Lead by example - Show yourself doing the things your market wants to do. Demonstrate how you are helping others like your target market.

 

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[Roli]

After visiting your website, here is my advice:

- You need a new website. You can accomplish this with a realistic investment. It needs to have a strong value statement and a call to action.
- Successful coaches sell people on the quality of their services by publishing content (blogs, videos, e-books) that expresses the gravity of their expertise
- I found this tool the other day, you may be able to use it to build a scheduling integration into your website:
- Setup a referral program, many different approaches you can take with this. Maybe start with a business card that allows someone a free initial consultation and distribute it a local bar or gym.

Overall it will take a significant investment in time and money to really build a business like this faster. If that isn't an option for you, I suggest leaving this as a hobby you do on the side and potentially something grassroots can grow over the years. Best of luck to you!

Trash can