Hey Guys,
I'm pretty new to marketing, but I was wondering what are the most important questions to ask yourself. I'm following the approach outlined in 'Just Enough Research':
1. Define the problem
2. Select the approach
3. Plan and prepare for the research
4. Collect the data 5. analyze, 6 Report
I came up with the following questions:
Solution & Target Market
What are some of the objectives / approaches of your guys marketing research processes ?
I'm pretty new to marketing, but I was wondering what are the most important questions to ask yourself. I'm following the approach outlined in 'Just Enough Research':
1. Define the problem
2. Select the approach
3. Plan and prepare for the research
4. Collect the data 5. analyze, 6 Report
I came up with the following questions:
- What specific need does the product solve ?
- Which users do we want to target?
- How many users fall into this category ?
- Which users, what do they do.
- Do they searchfor solutions
- How much money can this segment potentially generate?
- How many users fall into this category ?
- Which solutions are direct competitors ?
- What is different / equal ?
- What do they do well ?
- What do can they improve on ?
What are some of the objectives / approaches of your guys marketing research processes ?
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