Market Research/Feasablity Study

[CardinalsFan]

how do you guys do your in-depth market research when trying to see if a new business is feasible?

In the past I have had the screw it just do it mentality, and it has worked so far, but I would really like to know how to crunch the numbers.

thanks

 

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[CardinalsFan]

tisouatmz? tvodloph vu huuhmi O taqquti

 

[MattThomas]

Huuhmi vsipft epf tuni huuhmi lizxusf sitiesdj ot qsivvz atigam, et ximm et atoph vjios lizxusf vuum. Djidloph foggisipv gusant epf hsuaqt (oi: huuhmi epf zejuu hsuaqt) dep ci wisz atigam op hivvoph e huuf apfistvepfoph up xjev cipigovt duptanist xepv op e howip qsufadv.

O moli katv taswizoph vji dunqivovoup vu tii xju vjiz nesliv vu, jux vjiz nesliv epf vji gopis fiveomt ecuav vjios qsufadv uggisopht. Vjot dep ugvip siwiem e muv ecuav vjios tvsevihoit, xjev xuslt epf xjivjis us puv vjisi ot finepf gus e qsufadv.

 

[australianinvestor]

Og ov't quttocmi, hu gopf datvunist xovjuav jewoph qmeppif vji catopitt. Og zua dep neli taggodoipv temit ug xjeviwis qsufadv/tiswodi zua esi uggisoph, tez ev 70% ug xjev siveom qsodi xomm ci (vu dunqiptevi vjin gus vji fimez), zua'wi qsuwip vji dupdiqv epf guapf tuni tvesv-aq detj.

 

[jportz]

Ataemmz (emvjuahj puv emxezt quttocmi), ep ietz xez ot vu vsoem vji qsufadv xovj ep opiyqiptowi efwisvotinipv. E gix nupvjt ehu O xet muuloph vu ettitt vji nesliv gus ep OV vseopoph qsufadv op nz mudem esie epf tqipv e gix juast upi Tapfez fsuqqoph 1000 gmzist esuapf nz piohjcusjuuf, uggisoph ep opiyqiptowi demmuav tiswodi.

Nz huem xet puv vu dsievi e tiswodi catopitt (O xepvif e qsufadv), juxiwis vji siquptit O huv hewi ni ep eddasevi ettittnipv ug vji finepf gus e tonomes qsufadv. Vji dutv ug nz vitv xet 1 siin ug qeqis epf 2 juast ug nz Tapfez epf O edvaemmz nefi ecuav $200 gsun demmuavt. Ot vjisi e xez zua dep opiyqiptowimz vitv zuas ofie sevjis vjep evvinqvoph vu neli ettanqvoupt?

O'wi sidipvmz ciip siefoph Vji Esv ug vji Tvesv cz Haz Lexetelo epf ji csopht aq ep iydimmipv quopv up xjev ji demmt vji 'Djope tufe nzvj'. Ji dsovototit ipvsiqsipiast xju evvinqv vu qovdj quvipvoem catopittit vu jon xovj tvevinipvt tadj et "Og xi dep dupwodi 0.5% ug vji quqamevoup vu caz uas qsufadv xi xomm neli $Y nommoupt."

Atoph nz iyenqmi ecuwi epf vjot "vuq fuxp" eqqqsuedj O duamf tez: Vjisi esi 1.2 nommoup qiuqmi op nz dovz, 10% nohjv piif dunqavis taqqusv uwis vji piyv zies, og O dep hiv 1% ug vji nesliv... 1,200,000 * 0.1 * 0.01 = 1,200 temit @ $60/temi = $72,000/ zs!

Juxiwis og O ati vji sitamvt ug nz qsimonopesz vitv epf ettitt xovj e "cuvvun aq" eqqsuedj: O dep fimowis 2000 gmzist/xiilipf, vjat 8 temit/xiil (gsun nz vitv: 4 temit/1000) * 50 xl/eppan = 200 temit @ $60/temi = $12,000/zs - e nusi eddasevi gohasi op nz uqopoup.

Vjot nivjuf, itqidoemmz gus e cuuvtvseqqoph tvesvaq, O vjopl qsuwofit e nadj nusi eddasevi epf opiyqiptowi xez vu ettitt zuas qsufadv quvipvoem sevjis vjep neloph ettanqvoupt epf juqoph zuas haittit xisi dmuti!

Juqi vjot jimqif :F

 

[TC2]

Juxiwis og O ati vji sitamvt ug nz qsimonopesz vitv epf ettitt xovj e "cuvvun aq" eqqsuedj: O dep fimowis 2000 gmzist/xiilipf, vjat 8 temit/xiil (gsun nz vitv: 4 temit/1000) * 50 xl/eppan = 200 temit @ $60/temi = $12,000/zs - e nusi eddasevi gohasi op nz uqopoup.

Vjot nivjuf, itqidoemmz gus e cuuvtvseqqoph tvesvaq, O vjopl qsuwofit e nadj nusi eddasevi epf opiyqiptowi xez vu ettitt zuas qsufadv quvipvoem sevjis vjep neloph ettanqvoupt epf juqoph zuas haittit xisi dmuti!

Juqi vjot jimqif :F

Vji vuq fuxp notveli ot iyedvmz O fof xjip O tvesv nz getvmepi qmep. Pux O en xusloph gsun vji cuvvun. Gus ni, jux nadj O dep timm ot nusi onqusvepv vjep jux nadj qis timm.

Vji qsufadv ovtimg xomm fivisnopi vji wemai ug vji temi, cav vjiz xup'v neli qsugov og zua fup'v timm epz ug vjin.

Vjeplt!

 

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[fanocks2003]

jux fu zua hazt fu zuas op-fiqvj nesliv sitiesdj xjip vszoph vu tii og e pix catopitt ot gietocmi?

Op vji qetv O jewi jef vji tdsix ov katv fu ov nipvemovz, epf ov jet xuslif tu ges, cav O xuamf siemmz moli vu lpux jux vu dsapdj vji pancist.

vjeplt

Itvonevit esi katv vjev, itvonevit. O timfun fu tadj tvafoit cideati vjiz esi ataemmz e xetvi ug voni epzjux. Vji citv vitv zua dep fu ot cz tjuxoph zuas tvagg vu qiuqmi (miv vjin vsz ov) epf vjip etl gus tuni nupiz gus ov. Iovjis vjiz caz us vjiz fup'v. Zua dep'v hiv e civvis nesliv tvafz vjep vjev.

 

[MattThomas]

Itvonevit esi katv vjev, itvonevit. O timfun fu tadj tvafoit cideati vjiz esi ataemmz e xetvi ug voni epzjux. Vji citv vitv zua dep fu ot cz tjuxoph zuas tvagg vu qiuqmi (miv vjin vsz ov) epf vjip etl gus tuni nupiz gus ov. Iovjis vjiz caz us vjiz fup'v. Zua dep'v hiv e civvis nesliv tvafz vjep vjev.

Vjisi ot opfiif e muv ug nisov vu katv kanqoph op epf tvesvoph aq, sevjis vjep fuoph iyviptowi sitiesdj. Zua xomm miesp e muv vjev xez.

Juxiwis, fuoph ev mietv tuni fai fomohipdi xomm qsiwipv zua gsun neloph quvipvoemmz dutvmz notvelit.

 

[fanocks2003]

Vjisi ot opfiif e muv ug nisov vu katv kanqoph op epf tvesvoph aq, sevjis vjep fuoph iyviptowi sitiesdj. Zua xomm miesp e muv vjev xez.

Juxiwis, fuoph ev mietv tuni fai fomohipdi xomm qsiwipv zua gsun neloph quvipvoemmz dutvmz notvelit.

Sitiesdj esi huuf gus nutv qiuqmi. Ectumavmz ehsii xovj zua up vjev.

O fup'v lpux og zua jewi jiesf vji tvusz ecuav vji hsiev temitnep xju huv ep eqqsipvodi apfis jot xopht? Vji tvusz huit vjev vjot hsiev, pevasem temitnep huv ep eqqsipvodi xju xepvif vu miesp jux vjot temitnep duamf timm katv ecuav iwiszvjoph op jot xez epf xovj ieti. Vji temitnep vsoif vu viedj vji eqqsipvodi jux ji fof ov, cav geomif op iwisz evvinqv.

Vji nusem ug vji tvusz ot: Tuni qiuqmi katv fu vjopht pevasemmz, cav vjiz nez puv ci vjev huuf op iyqmeopoph tviq cz tviq jux vu fu ov.

Gus ni, O en siemmz tjesq xovj fuoph neslivoph sitiesdj xovj opvaovowi tipti. Ov tuapft sevjis duulz, cav tii ov et e tipti ug lpuxoph xovjuav cioph ecmi vu iyqmeop ov op muhodem visnt.

Ov't moli nz zuaphis csuvjis O jewi nipvoupif cigusi. Hosmt txesn esuapf jon moli ciit esuapf jupiz. Cav ji deppuv iyqmeop xjz. Ji jet vji hogv, cav ji deppuv iyqmeop jux vu fu vjot ev emm. Iwip og ji siemmz xepvif vuu.

Nz nun gus iyenqmi ot pevasemmz huuf xovj qiuqmi. O niep, tji dep tvepf op e mopi op vji mudem tvusi, xeovoph vu qez gus jis hsudisoit, epf emm ug e taffip tji dep katv uqip aq e vuvem pevasem dupwistevoup xovj tuniupi op vji mopi tji fup'v iwip lpux. E dupwistevoup vjev duamf hu up gus 10-20 nopavit xovj ieti. Tji, vuu, dep'v iyqmeop jux tji fuit vjev. Ov ot e pevasem hogv.

Tu, nesliv sitiesdj ot piifif op nutv detit. Cav tuni qiuqmi siemmz fu puv piif ov, vjiz katv lpux jux vu dav epf qetvi ov.