Making video for marketing purposes

[mikekob]

<div class="bbWrapper">Hi guys, <br /> <br /> I&#039;m about done with the build for a beta test at an actual hospital. One of the things I&#039;m focusing on now is marketing to help find that hospital. I have some brochure type stuff and have been trying to do actual live demos of the product. One of the best tools I think I could add to my arsenal is a video. I have some pretty big contacts and would like to maximize my effectiveness and efficiency with reaching out. Some people would much rather watch a 30 second video. <br /> <br /> So I&#039;m going to do just that. Only problem is I have no idea how to do one. I&#039;ve been playing around with Camtasia and reflection to create a video, but they seem to be very unprofessional. <br /> <br /> Do I try to figure it out and have a shitty video, do I change my attitude, man the F*ck up and make it, or do I have a professional person make the video? I know there&#039;s some pretty talented video guys out there and I&#039;m asking for your input. <br /> <br /> Thanks,<br /> Mike</div>

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[leonbenj]

<div class="bbWrapper">Awesome to see that you&#039;re doing it for that cause!<br /> Quite interested to see what others have to say about this. <br /> A bunch of my buddies are willing to make a video for me but the costs of renting some equipment is pretty steep for my startup ($480). Don&#039;t know if I should use my dad&#039;s wedding equipment which would do less effects but deliver a similar message.</div>

 

[tekcraze]

<div class="bbWrapper">Try looking at something like <a href="http://www.flixpress.com" target="_blank" class="link link--external" rel="noopener">http://www.flixpress.com</a><br /> Videos made out of a template with pretty slick transitions and animations built in. I think there&#039;s a demo you can try out. I&#039;m probably going to use them for some of my projects.<br /> <br /> Sent from my SGH-I337M using Tapatalk</div>

 

[Esquire]

<div class="bbWrapper"><blockquote data-attributes="member: 19260" data-quote="mikekob" data-source="post: 376587" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=376587" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-376587">mikekob said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I&#039;ve been playing around with Camtasia and reflection to create a video, but they seem to be very unprofessional. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I&#039;ve spent the last week really getting to know Camtasia ... and I gotta say ... Camtasia rocks. I would hardly use the word &quot;unprofessional&quot; to describe them. To the extreme contrary ... I&#039;ve been super impressed with how well their FAQ videos acquaint you with the software. Can&#039;t seem to say enough good things about them.</div>

 

[DeletedUser12]

<div class="bbWrapper">Sounds like you need an explainer video. Your decision really depends on how much your time is worth and how &#039;slick&#039; the video needs to be. <br /> <br /> Here&#039;s my best advice (as an editor with 15 years of experience) if you decide to tackle this on your own: start with the audio -- in your case, probably a voice over. Write a script that explains your app in the fewest words possible. Record yourself on a mic. Lay this down on a timeline. Lay down some royalty-free music that you like and mix in in.<br /> <br /> Only after the audio &#039;works&#039;, then make a list of what would be the best visual image that would convey the meaning of each section of voice over. Then screen grab / create graphics / motion graphics / get some stock video etc. and start laying it over the audio. <br /> <br /> At the very least you will have something you can pass on to an editor to give a good idea of what you need, or it may suffice for what you are trying to do.</div>