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Making spirits? (Bavarian beer)

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Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Jun 8, 2019
2 days ago I had an idea: making spirits, building up a brand with special country background and sellig it . A country typical brand. And selling 1st in Germany. Us and Japan following, when successful.
But where to begin? 1st: protect brand ? Than production. Or advertisement first to test the market? Or just try anyhow?
The needs exist I think. The entry is high for me. But is it for others?
When selling in foreign countries: let produce there or send it from Germany?

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Patrick Jones

Read Millionaire Fastlane
Speedway Pass
Dec 9, 2018
Selling in Germany is extremely tough, as most shops and restaurants have existing contracts with the larger breweries. Contracts which deny them the right to buy from anybody else. I know one guy who tried - and failed.

Germany is an alcoholic's wonderland, other countries have much stricter regulations on selling alcohol in general, you might want to keep that in mind.
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