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Making spirits? (Bavarian beer)

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Ing

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2 days ago I had an idea: making spirits, building up a brand with special country background and sellig it . A country typical brand. And selling 1st in Germany. Us and Japan following, when successful.
But where to begin? 1st: protect brand ? Than production. Or advertisement first to test the market? Or just try anyhow?
The needs exist I think. The entry is high for me. But is it for others?
When selling in foreign countries: let produce there or send it from Germany?
 

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Patrick Jones

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Selling in Germany is extremely tough, as most shops and restaurants have existing contracts with the larger breweries. Contracts which deny them the right to buy from anybody else. I know one guy who tried - and failed.

Germany is an alcoholic's wonderland, other countries have much stricter regulations on selling alcohol in general, you might want to keep that in mind.
 
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