- Banned
- #1
I'm really struggling with the "who" to license to question. Say, I've got an automotive paint formulation that will revolutionize auto paints. Who do I attempt to license this to? The paint manufactures (ppg, DuPont, etc...) or the large commercial automotive Auto body shops that paint the autos? The advantages of the paint formulation benefits both the manufacturer and the end user. See my quagmire? Thanks for any and all advice.
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