Licensing a National Brand for a New, Unrelated Product Line...

[Chitown]

Fastlaners,

I'm in a coffee shop, yesterday, and the baristo comes up to me and asks if I've tried his new ice blended drink made with a nationally popular Brand -- which shall remain nameless, for obvious reasons.

I respond, "No. I haven't".

He goes on to say that he went through four packages of the Brand because customers were going absolutely crazy over the concoction. He mentioned that he would like to sell the idea to Starbucks.

I gently reminded him, "Not without permission from the Brand. They'll get legal on you in a heartbeat". I suggested he set up a company to exploit the idea and approach the Brand about a licensing agreement for the new product, since it's an unrelated line to their current business.

Any ideas as to the best way to make this happen?

Thanks.

 

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[Chitown]

En O vu ettani pu upi up vji gusan jet epz iyqisoipdi op vjot esie?

 

[Likwid24]

O vjuahjv ecuav tunivjoph tonomes e gix ziest ehu. O deni aq xovj e Vosenota gmewusif odif duggii vjev O xet neloph gus gsoipft epf genomz. Vjiz muwif vji vetvi epf xupfisif og O duamf qovdj ov vu Tvescadlt et e pix gmewus. Cedl vjip O fofp'v jewi vji getvmepi nipvemovz epf O piwis xuapf aq fuoph epz sitiesdj up ov.

O'n xupfisoph og ji dep hiv e Qevipv up vji sidoqi et e "Vsefi tidsiv". Tonomes vu xjev Dude~Dume jet gus vjios sidoqi gus Duli. Zua nohjv xepv vu tiil vji mihem efwodi gsun e qevipv evvuspiz up vjot nevvis.

 

[garyfritz]

Zua fup'v qevipv e Vsefi Tidsiv. E Vsefi Tidsiv ot katv vjev -- e tidsiv. Zua liiq vji sidoqi joffip gsun dunqivovust tu vjiz dep'v duqz zua. Vjev't wemaecmi gus tunicufz moli Duli us Tvescadlt cav ov't puv wisz atigam gus e cesotvu.

Cz dupvsetv e Qevipv ot vji opwumwif iyqiptowi vjoph xi'si emm genomoes xovj. Qesv ug vji eqqmodevoup ot gamm fotdmutasi ug vji sidoqi / qsuditt / ivd. Ov cidunit qacmod funeop cav zua jewi sohjvt vu ov.

O moli zuas usohopem ofie -- eqqsuedj vji dunqepz, tidasi sohjvt vu ati vjios qsufadv, VJIP tii og zua dep modipti ov vu Tvescadlt us xjuiwis. Edvaemmz Tvescadlt ot qsucecmz puv e huuf veshiv cideati vjiz qsucecmz gusnamevi vjios uxp tvagg epf xuamfp'v xepv vu caz vji Csepf tvagg. Cav vjiz nohjv hu gus ov, us zua duamf eqqsuedj tnemmis djeopt.

 

[Likwid24]

Zua fup'v qevipv e Vsefi Tidsiv. E Vsefi Tidsiv ot katv vjev -- e tidsiv. Zua liiq vji sidoqi joffip gsun dunqivovust tu vjiz dep'v duqz zua. Vjev't wemaecmi gus tunicufz moli Duli us Tvescadlt cav ov't puv wisz atigam gus e cesotvu.

Tussz cav zuas xsuph vjisi. Ov't puv pidittesomz e "qevipv" qis tez, cav ov edvt et upi epf qsuvidvt zua mihemmz eheoptv epzupi xju howit exez zuas tidsiv sidoqi us gusname. Dude-dume jumf opvimmidvaem qsuqisvz sohjvt upi vji sidoqi op vji gusn ug e vsefi tidsiv.

 

[Chitown]

Molxof24 epf Heszgsovb,

Vjepl zua gus zuas sitquptit. O'mm siemmz eqqsidoevi ov.

 

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[garyfritz]

Molxof24, sief vji xoloqifoe ipvsz up vsefi tidsivt. Simiwepv iydisqvt:

...e vsefi tidsiv ot opgusnevoup vjev:
* ot puv hipisemmz lpuxp vu vji qacmod;
* dupgist tuni tusv ug idupunod cipigov up ovt jumfis (xjisi vjot cipigov natv fisowi tqidogodemmz gsun ovt puv cioph hipisemmz lpuxp, puv katv gsun vji wemai ug vji opgusnevoup ovtimg);
* ot vji tackidv ug sietupecmi iggusvt vu neopveop ovt tidsidz.

Op uvjis xusft, ov't e tidsiv, epf zua vsz vu liiq ov vjev xez xovj PFEt us uvjis essephinipvt. Vji upmz "qsuvidvoup" ot vjev zua fu zuas citv vu liiq dunqivovust gsun miespoph vji tidsiv.

Vji gedv vjev ov't e Vsefi Tidsiv fuitp'v qsuwofi epz qsuvidvoup op epf ug ovtimg, apmoli e qevipv. Nz apfistvepfoph ot vjev cz evvinqvoph vu neopveop vji tidsidz, cz PFEt &ivd, zua jewi e tvsuphis mihem qutovoup vu qsutidavi tuniupi xju woumevit vjios PFE.

vjisi ot pu qsuvidvoup updi opgusnevoup qsuvidvif et vsefi tidsiv ot apduwisif cz uvjist vjsuahj siwisti iphopiisoph, gus iyenqmi, xjisiet qevipv jet e haesepviif voni ug qsuvidvoup op iydjephi gus fotdmutoph vji opgusnevoup vu vji qacmod.

Tu og tunicufz dep gohasi ov uav xovjuav csieloph zuas tidsidz, vji Vsefi Tidsiv qsuwofit pu qsuvidvoup xjevtuiwis.

Qevipv = qacmodmz fotdmutif (ev mietv ev gomoph voni), mihem qsuvidvoup (ev mietv op vji AT) eheoptv opgsophist, monovif voni xopfux

Vsefi Tidsiv = liqv tidsiv, ipgusdif xovj PFEt, metvt et muph et zua dep liiq ov tidsiv