NeoDialectic
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I recently got a question about building out your brand with more products which I think deserves it's own thread. Part of the reason building a brand is so powerful is that you could literally print money just by putting your brand name on it. But there is definitely a right and wrong way of doing it.
The pertinent part to the question I received here could be summarized with:
This is a great example of a poor leveraging of a poor addition (without further context). The high performance brakes may sell great, but only by standing on it's own two legs as a product. You will likely have a hard time getting purchases on the brakes solely for brand reasons because you aren't really leveraging your brand correctly. Let's say that you sufficiently branded your product in a such a way that the customer associated Brand X with your product (When someone asks them where they got their saddle, do they reply with saying it's brand X or for their friend just to Amazon saddles and get one that looks like it).
The first thing you should ask is something along the lines of "If someone likes my product, what will it make them think my brand is an authority on?". The more specific, the better the additional product could leverage the brand name. Off the top of my head, I would think that when they buy your women's bike saddle and they love it, they would likely think you make great saddles or great woman specific bike products. Offer them one of those and it will get some action solely from being associated with your brand. You could put the product in a table on your Amazon's A+ page and you could easily get 2%-10%+ of your customers ordering it.
So a good example option may be woman shorts. You could advertise it as designed to fit the woman's body and work in synergy with your women's saddle to offer the most comfortable ride. See how that fits into your brand like a glove, while high performance brakes just sounds like it's a completely separate product and why would they want to buy your brand over brands that have a name in the field? Their only tie to each other is that they are bike parts. For your brand to earn the authority on something as broad as "bike parts", you would likely have to have many successful products across many bike parts.
Anyone else got any tips on simple ways to leverage your brand to sell other products? Success/failure stories?
The pertinent part to the question I received here could be summarized with:
This is a great example of a poor leveraging of a poor addition (without further context). The high performance brakes may sell great, but only by standing on it's own two legs as a product. You will likely have a hard time getting purchases on the brakes solely for brand reasons because you aren't really leveraging your brand correctly. Let's say that you sufficiently branded your product in a such a way that the customer associated Brand X with your product (When someone asks them where they got their saddle, do they reply with saying it's brand X or for their friend just to Amazon saddles and get one that looks like it).
The first thing you should ask is something along the lines of "If someone likes my product, what will it make them think my brand is an authority on?". The more specific, the better the additional product could leverage the brand name. Off the top of my head, I would think that when they buy your women's bike saddle and they love it, they would likely think you make great saddles or great woman specific bike products. Offer them one of those and it will get some action solely from being associated with your brand. You could put the product in a table on your Amazon's A+ page and you could easily get 2%-10%+ of your customers ordering it.
So a good example option may be woman shorts. You could advertise it as designed to fit the woman's body and work in synergy with your women's saddle to offer the most comfortable ride. See how that fits into your brand like a glove, while high performance brakes just sounds like it's a completely separate product and why would they want to buy your brand over brands that have a name in the field? Their only tie to each other is that they are bike parts. For your brand to earn the authority on something as broad as "bike parts", you would likely have to have many successful products across many bike parts.
Anyone else got any tips on simple ways to leverage your brand to sell other products? Success/failure stories?
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