I am obviously new here but have a few questions about lead generation businesses that perhaps some of the more experienced folks can help me with.
1. How do you like to go about your research on deciding what could be a good lead generation business? I have started by looking at general search numbers for broad keywords and more local ones. I also take a look at the number of ads that are showing for these keywords that pertain to specific businesses in that niche. I also look to see how many competitor type sites are in the niche. What other things do you look for to see if a niche could be a good choice?
2. In MJ's interview with mixergy, he talks about spending money in what would now be Google Adwords ($20,000 a month) to help solicit businesses to sign-up for his directory service which he later shifted to a lead generation service. For those who are doing lead generation, how do you solicit new businesses to join? Would you recommend using PPC in a similar fashion or have you found better results with using Facebook or even a more direct method like emailing/cold calling these businesses? I have read some posts where some folks have had trouble getting people to signup for various reasons. How did you folks start to get the ball rolling? Start local with even face to face meetings?
3. A couple of other words or acronymns that I am not familiar with that were used in that interview: "beak to beak" and "CFO" I have included them with their sentences to give them some context but would like to know their meaning if anyone here knows?
Andrew: There was no Google at the time, but you’re saying you were buying ads from Goto from Overture, right? Okay, so they would do a search, the limo companies, they see your ad, they’d click it, they’d come to your website. Your website would make the sale, and at the end of the sale, they’d be in your directory, and that’s where the revenue came from?
MJ: Yes, technically I was beak to beak because limousine companies were my revenue sources. Although my target … excuse me?
and
MJ: That was just through simple Internet searches. I did a lot of FCO. I learned that all on my own. Advertising, marketing through … you know, it seems to go through a phase. Back then, it was Goto, then it was Overture, then it moved to Yahoo then it moved to Google, and nowadays it’s Facebook. So I believe, you know, you have to monetize the big property, otherwise you’ll never, you know, you’ll never grow.
I have plenty of other questions but am feeling a little guilty about the length and the simplicity of my questions. If you guys have any other books, resources, or forums that you would recommend to help a newbie looking into lead generation businesses, please let me know. I really value any help you guys can give me but don't want to waste your time with other basic questions I can maybe find elsewhere.
1. How do you like to go about your research on deciding what could be a good lead generation business? I have started by looking at general search numbers for broad keywords and more local ones. I also take a look at the number of ads that are showing for these keywords that pertain to specific businesses in that niche. I also look to see how many competitor type sites are in the niche. What other things do you look for to see if a niche could be a good choice?
2. In MJ's interview with mixergy, he talks about spending money in what would now be Google Adwords ($20,000 a month) to help solicit businesses to sign-up for his directory service which he later shifted to a lead generation service. For those who are doing lead generation, how do you solicit new businesses to join? Would you recommend using PPC in a similar fashion or have you found better results with using Facebook or even a more direct method like emailing/cold calling these businesses? I have read some posts where some folks have had trouble getting people to signup for various reasons. How did you folks start to get the ball rolling? Start local with even face to face meetings?
3. A couple of other words or acronymns that I am not familiar with that were used in that interview: "beak to beak" and "CFO" I have included them with their sentences to give them some context but would like to know their meaning if anyone here knows?
Andrew: There was no Google at the time, but you’re saying you were buying ads from Goto from Overture, right? Okay, so they would do a search, the limo companies, they see your ad, they’d click it, they’d come to your website. Your website would make the sale, and at the end of the sale, they’d be in your directory, and that’s where the revenue came from?
MJ: Yes, technically I was beak to beak because limousine companies were my revenue sources. Although my target … excuse me?
and
MJ: That was just through simple Internet searches. I did a lot of FCO. I learned that all on my own. Advertising, marketing through … you know, it seems to go through a phase. Back then, it was Goto, then it was Overture, then it moved to Yahoo then it moved to Google, and nowadays it’s Facebook. So I believe, you know, you have to monetize the big property, otherwise you’ll never, you know, you’ll never grow.
I have plenty of other questions but am feeling a little guilty about the length and the simplicity of my questions. If you guys have any other books, resources, or forums that you would recommend to help a newbie looking into lead generation businesses, please let me know. I really value any help you guys can give me but don't want to waste your time with other basic questions I can maybe find elsewhere.
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