The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

The Entrepreneur's Forum for learning how to build wealth and financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join our forum with more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)

Landing page or direct download link

Marketing, social media, advertising

LordMadHuntsman

New Contributor
Jan 14, 2019
6
5
Hello, I'm about the launch the app that I worked for the last year and a half my marketing budget is limited so i'll be relying on instagram influencers and ASO. So I've been thinking of creating landing page that explains what the app does ,shows successful stories and few reasons why the app is unique and you need it. (Hope that makes any sense). So I want to ask someone that have experience with app marketing trough instagram influencers should i sent my users to landing page or direct them to the app store page? Because i don't feel that the app store page is gives me enough of space to show what my app does.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Santi M

See you on the fastlane
Read Fastlane!
Read Unscripted!
Speedway Pass
Jul 22, 2018
150
205
Fastlane
Hi Sir, I'm not an expert at all but wanted to congrat you for your work and wish you good luck with it.
About your question, I see a lot of apps advertised on Instagram (via FB Ads, not influencer marketing) and all of them redirect you to de app store/play store, not a landing page. They use the space beneath the "install" button where the developer can upload screenshots and description to show what their app can do or is for.
I would love to know more about your journey so keep us informed if you have time.

By the way, what's your app about? Or almost more important, whats your app?

Greetings,
Santi
 

rwhyan

The higher, the fewer
Read Fastlane!
Read Unscripted!
Speedway Pass
Aug 27, 2017
134
345
CA
I don't have experience with this, but I would say do both.

From direct, paid advertising (e.g. Instagram ads, FB ads), direct people directly to the app store download page. And from influencer marketing and social media marketing I'd direct them to a landing page.

My reason being is that with FB ads and such, a click on the ad signals strong intent to act. Thus, the next logical step should be having them download the app.

With influencer marketing it is different, because many people will simply be curious and want to learn more. That's why you should direct them to a full-fledged landing page (make your app store download link very visible and placed throughout landing page), where you can give more information and then direct them to the app store download.
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore
Top