Lots of good stuff in this interview. Many of the same things I have heard here.
Interview: Rob Craven
Rob Craven is a multi-million dollar per year affiliate and successful direct marketer. He also has great hair.
Driving over 3200 leads and customers per day to direct relationships in multiple verticals as well as his own consumer offers, Rob's performance based companies use innovative and outside the box advertising strategies in daily customer acquisition in addition to more traditional media buying and planning both online and offline.
What have been your biggest failures and frustrations?
I don't know that anything really stands out, failing is kind of what I have to do every day to figure out how not to and very few days go buy when I'm not frustrated by something, marketing is a frustrating field. I think the fact that failure and frustration only motivates me more to prove to myself I can cut it is the deciding factor in what kinds of people make it and what kinds of people don't.
Where do you want to be ten years from now?
I'm actually really happy where I am, I have a nice house that's all mine, I could manage a taco bell and afford to live here just paying property taxes and utilities, a beautiful family, a career I love. Tony Robbins who I can take or leave sometimes does make a great point, who wants to play a game when the target is moved every time you take your shot? I learned quickly that a bigger house and fancier car and more money were not going to make me any happier than I am right now. I have friends with 200k a month overhead for their fancy houses and ten cars and they are miserable chasing the money to cover that. Freedom is all I focus on and the less money I spend on flash the faster I can spend my days walking around town in a bathrobe and top hat.
What motivates you?
The crushing jealousy all the people who treated me badly in my life now have. I wish I could say I've grown as a person and moved beyond it, but it just never gets old knowing how much it kills them. Our industry is like Noah's Ark for rejects, ADD sufferers, and loners, the best revenge is massive success.
Interview: Rob Craven
Rob Craven is a multi-million dollar per year affiliate and successful direct marketer. He also has great hair.
Driving over 3200 leads and customers per day to direct relationships in multiple verticals as well as his own consumer offers, Rob's performance based companies use innovative and outside the box advertising strategies in daily customer acquisition in addition to more traditional media buying and planning both online and offline.
What have been your biggest failures and frustrations?
I don't know that anything really stands out, failing is kind of what I have to do every day to figure out how not to and very few days go buy when I'm not frustrated by something, marketing is a frustrating field. I think the fact that failure and frustration only motivates me more to prove to myself I can cut it is the deciding factor in what kinds of people make it and what kinds of people don't.
Where do you want to be ten years from now?
I'm actually really happy where I am, I have a nice house that's all mine, I could manage a taco bell and afford to live here just paying property taxes and utilities, a beautiful family, a career I love. Tony Robbins who I can take or leave sometimes does make a great point, who wants to play a game when the target is moved every time you take your shot? I learned quickly that a bigger house and fancier car and more money were not going to make me any happier than I am right now. I have friends with 200k a month overhead for their fancy houses and ten cars and they are miserable chasing the money to cover that. Freedom is all I focus on and the less money I spend on flash the faster I can spend my days walking around town in a bathrobe and top hat.
What motivates you?
The crushing jealousy all the people who treated me badly in my life now have. I wish I could say I've grown as a person and moved beyond it, but it just never gets old knowing how much it kills them. Our industry is like Noah's Ark for rejects, ADD sufferers, and loners, the best revenge is massive success.
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