The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Sell-Me Saturday is Now Live!

    Have something to sell? Want to promote your design service or a YouTube channel? SELL-ME SATURDAY is your opportunity to self-promote anything within the sphere of entrepreneurship on one thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

Integrated Advertising: An Opportunity for Storytellers

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
2,894
18,687
3,756
The Underground
Integrated advertising. AKA Product Placement. Television and movies have done it for years. You're absorbed in a story, enjoying yourself. Suddenly one of the characters "could really go for a Starbucks" or maybe they ask someone for coffee and the cafe IS Starbucks.


Movies do it. Television does it. I'm wondering if anyone here does it? @ChickenHawk @MJ DeMarco @MTF -- anyone who tells stories, have you tried teaming up with advertisers for product placement? Seems like a good way to add an income source if you have a big enough audience. Plus you can write it into the story so it feels natural.

"The slowlane is drinking week old coffee. The fastlane is Starbucks triple expresso."

It doesn't have to be books I guess. Any storyteller with a big audience could probably do it. Instagramers, YouTubers, Twitchers. Even some of you with ecommerce brands.

I don't know how the process works because I've never done it. But I imagine it's a matter of reaching out to the company, mentioning your credibility (such as a readership of 100k or whatever), making an offer, and coming to an agreement.

The ads don't have to disrupt the story. They're built into the plot, and they don't break the audience's attention, so it doesn't degrade value the way commercial ad breaks do.

Anyone tried this? I see big YouTubers do it, but haven't seen it from authors and most other storytellers (with the exception of guru cross promotion in courses).
 

Don't like ads? Remove them while supporting the forum. Subscribe.

MTF

Never give up
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 1, 2011
2,849
13,838
2,804
I think that when it comes to product placement, it has to be visual and needs a very big audience (millions) so it's mostly limited to movies and TV shows.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Just Enrolled to "Start a Freelance Business: Take back your freedom Now" Thanks! @Lex...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Welcome to 2020, I wanted to add in a quick note about gratitude for the new year...


Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

The 2020 Fastlane Summit

This event SOLD OUT in October. For authorized resale tickets, please check ticket resales or contact the forum directly.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom