Lex DeVille
Sweeping Shadows From Dreams
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
Read Fastlane!
Read Unscripted!
Integrated advertising. AKA Product Placement. Television and movies have done it for years. You're absorbed in a story, enjoying yourself. Suddenly one of the characters "could really go for a Starbucks" or maybe they ask someone for coffee and the cafe IS Starbucks.
Movies do it. Television does it. I'm wondering if anyone here does it? @ChickenHawk @MJ DeMarco @MTF -- anyone who tells stories, have you tried teaming up with advertisers for product placement? Seems like a good way to add an income source if you have a big enough audience. Plus you can write it into the story so it feels natural.
"The slowlane is drinking week old coffee. The fastlane is Starbucks triple expresso."
It doesn't have to be books I guess. Any storyteller with a big audience could probably do it. Instagramers, YouTubers, Twitchers. Even some of you with ecommerce brands.
I don't know how the process works because I've never done it. But I imagine it's a matter of reaching out to the company, mentioning your credibility (such as a readership of 100k or whatever), making an offer, and coming to an agreement.
The ads don't have to disrupt the story. They're built into the plot, and they don't break the audience's attention, so it doesn't degrade value the way commercial ad breaks do.
Anyone tried this? I see big YouTubers do it, but haven't seen it from authors and most other storytellers (with the exception of guru cross promotion in courses).
Movies do it. Television does it. I'm wondering if anyone here does it? @ChickenHawk @MJ DeMarco @MTF -- anyone who tells stories, have you tried teaming up with advertisers for product placement? Seems like a good way to add an income source if you have a big enough audience. Plus you can write it into the story so it feels natural.
"The slowlane is drinking week old coffee. The fastlane is Starbucks triple expresso."
It doesn't have to be books I guess. Any storyteller with a big audience could probably do it. Instagramers, YouTubers, Twitchers. Even some of you with ecommerce brands.
I don't know how the process works because I've never done it. But I imagine it's a matter of reaching out to the company, mentioning your credibility (such as a readership of 100k or whatever), making an offer, and coming to an agreement.
The ads don't have to disrupt the story. They're built into the plot, and they don't break the audience's attention, so it doesn't degrade value the way commercial ad breaks do.
Anyone tried this? I see big YouTubers do it, but haven't seen it from authors and most other storytellers (with the exception of guru cross promotion in courses).
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
