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integrated advertising

  1. Lex DeVille

    Integrated Advertising: An Opportunity for Storytellers

    Integrated advertising. AKA Product Placement. Television and movies have done it for years. You're absorbed in a story, enjoying yourself. Suddenly one of the characters "could really go for a Starbucks" or maybe they ask someone for coffee and the cafe IS Starbucks. Movies do it. Television...
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